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The new Ford Bronco is one of the most popular midsize SUVs on the road. Some use the rebooted vehicle for off-roading, while others use it for everyday driving. Either way, it’s a splendid all-around vehicle that shows you can teach old dogs new tricks. However, one bit of news makes it a super wise investment for anyone who might sell or trade in their 2023 Ford Bronco in the near future.

The 2023 Ford Bronco has an excellent resale value

2023 Ford Bronco
2023 Ford Bronco | Ford

One of the great things about the new Bronco is that it holds its value really well. According to Kelly Blue Book, it’s the best SUV regarding resale value. Under optimal circumstances, the 2023 Bronco will retain 65.4% of its value. This isn’t only good for sellers. It means people who buy a used Ford Bronco are also in for a treat. Sure, they may pay more, but they also get a much more stable vehicle.

Regarding the price of the Ford Bronco, a 2023 model sells for $34,595 for the base trim. However, the ultra-impressive Ford Bronco Raptor price is over $80k. The resale value is evident in the used models of the off-roading SUV. Judging by online retailers, these prices are similar to those of new cars. This is also the case for the 2021 Bronco, which was the first of the new models. It should be noted that Ford Bronco models are also regarded for their low cost to own over five years, meaning this is a reliable midsize SUV.

What makes new Ford Bronco models special

2021 Ford Bronco one of the best midsize SUVs
2021 Ford Bronco | Ford

The new Bronco is special partly because it’s a versatile SUV. People who want to take the vehicle on the trails can, but driving on the streets is also tons of fun. Regarding performance, the new Bronco has a standard 2.3-liter turbocharged 300-hp engine under its hood. However, the Ford Bronco Raptor is more potent with its 3.0-liter V6 engine. Additionally, there is a 2.7-liter engine option. The new Bronco accelerates from 0 to 60 miles per hour in about 7.4 seconds, but the Raptor is closer to the six-minute time.

The 2023 Ford Bronco is also a solid SUV that retains its value because of its interior. The great thing is that Ford offers different configurations based on the needs of the driver. People who plan to use the vehicle as a fully off-road SUV have options that lend themselves more to be durable and spartan. However, the new Bronco can also be a pretty luxurious vehicle for those who don’t have off-roading intentions. It comes with either an eight or 12-inch touchscreen display embedded in the dashboard.

It’s a safe midsize SUV

The new Bronco is also a safe vehicle despite its rugged nature. Though not a top safety plus pick, the midsize Ford SUV has a five out of five-star rating from the NHTSA. This means that drivers can have a bit more confidence in the unfortunate occurrence of a crash. Additionally, modern used Ford Bronco models also have perfect scores from the organization.

The Bronco may not be for everyone. However, it’s an extremely valuable vehicle as it doesn’t depreciate nearly as fast as some of its competitors. Not only is the 2023 Bronco a smart investment, but the used models are just as good.

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