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What’s not to like about a brand-new Ford SUV? You might already know about the benefits if you have been following the Bronco’s revival as a modern sport utility vehicle. What makes the 2023 Ford Bronco Sport such a popular option for 2023? It started just under $30,000 for this year and came stacked with features.

How much will the 2023 Ford Bronco Sport cost?

When Ford brought back the Bronco after some time off-market, the Bronco Sport actually hit the market first. Now, the 2023 Bronco Sport has its own lineup of options and trim levels to suit many customers. Ford offers the Sport in six models for 2023 that range from $29,215 to $44,655. These are the Base, Big Bend, Heritage, Outer Banks, Badlands, and Heritage Limited.

2023 Ford Bronco Sport TrimStarting Price
Big Bend$31,230
Outer Banks$35,615
Heritage Limate$44,655
2023 Ford Bronco Sport trims

Thanks to the wide range of costs and features, customers can select a trim that fits the budget and build on it from there. Ford offers an extensive amount of packages and ways to customize the 2023 Bronco Sport for whatever you might throw at it.

What is different with the 2023 Ford Bronco Sport?

A 2023 Ford Bronco Sport Badlands in yellow
A 2023 Ford Bronco Sport | Ford

No matter which Ford Bronco Sport you end up with, 4×4 capability is standard across the lineup. This helps disperse power to all four wheels and gives better traction on whatever surface you may be traversing at the time. The Terrain Management System with 5 G.O.A.T Modes is another helpful addition.

Ford Co-Pilot360 is standard on all Bronco Sport trims this year and adds some important safety systems. Pre-Collision Assist with Automatic Emergency Braking, Blind-Spot Information System with Cross-Traffic Alert, Lane-Keep Assist, and Automatic High-Beam headlights.

The new Bronco Sport Heritage Edition also adds new paint options like Robin’s Egg Blue, Yellowstone Metallic, and Peak Blue. Basically, if you can think of it, Ford probably has it as an option.

Don’t count out the Baby Bronco

As prices for new cars continue to rise, finding a cheap alternative that still delivers on style and safety is always welcome. Historically, drivers have loved the Bronco for its off-road capability and style. The Ford Bronco Sport offers all that in a more affordable package.

While the top-level trims can get expensive and the packages add up quickly, Ford does offer the Sport at a reasonable starting cost. It is filled to the brim with technology and systems to make driving easier, and the off-roading bit is just an additional benefit. On top of that, the Insurance Institute for Highway Safety gave the 2023 SUV its Top Safety Pick Plus award.

These are just a few reasons the 2023 Ford Bronco Sport is one of the best-looking and cheapest SUVs one can buy this year. The best way to get one at cost is to order it directly from your local dealership since there might be restraints on how many SUVs Ford produces yearly.


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