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Consumers who are ready to switch from a gas-powered vehicle to an all-electric vehicle now have options from both new car companies and many legacy car companies such as Genesis. Once the decision to switch to an EV is made, the things a consumer has to choose are what type of vehicle they are looking for and which features are a must-have for their driving experience.

Although the Genesis GV60 has had lower-than-average sales numbers for its first year, it is not out of a lack of interest. What is plaguing the numbers is more likely supply chain issues that are impacting all types of EVs on the market.

The Genesis GV60 has sold more than 1,300 units to date

For a vehicle with only one model year, the Genesis GV60 has had modest sales figures with only 1,320 units having been sold to date, according to GoodCarBadCar. Sales have stayed consistent with an average of 230 being sold each month.

The GV60 was first released at the end of 2022 with its 2023 model, providing consumers with another option for an EV on the market. The GV60’s non-electric counterpart, the Genesis GV70, outsells the GV60 with more than 11,000 units being sold to date.

Does this point to consumers still looking past EV models, or are there other factors that contribute to consumers choosing the GV70 instead?

The GV60 is one of Genesis’ most important car models

The GV60 marks the first all-electric vehicle for Genesis that has no gas-powered equivalent. The company’s first all-electric vehicle was the Electrified G80 released in 2021. Since then, Genesis has added electrified models of its GV70 and others.

Genesis is known for its over-the-top luxury features, and the GV60 does not disappoint consumers that are looking for those extras that will make their vehicle stand out from the crowd. The GV60 has a 429-horsepower motor, standard all-wheel drive, and a Boost Mode that provides drivers with extra power.

The GV60 can charge to a 60-mile radius in just five minutes and can recharge up to 80% in less than 20 minutes. The Advanced model provides a 248-mile range while the Performance model provides a 235-mile range.

When it comes to luxury, the GV60 provides a wide range of comfort and tech features. The vehicle has both Face Connect and a fingerprint authentication feature which means a driver never has to use the key to start the engine. The battery can also be used to charge smaller items, such as phone or tablet for moments where charging the traditional way isn’t an option.

Slow sales could point to supply issues rather than a lack of interest

In many cases with all-electric vehicles, the most common factors you think of that turn consumers away such as design or price aren’t necessarily a factor when it comes to the GV60’s lower sales numbers. The GV60 has faced a few supply issues like other EV models such as Ford F-150 Lightning, Lucid Air, and more.

These supply issues are often caused by a shortage of semiconductor chips needed for these types of vehicles, according to CNBC, which makes manufacturing enough units to meet consumer demand unlikely at this point in the EV market.

Since the GV60 is being manufactured in lower numbers than can meet demand, consumers who want to purchase the car may have to travel out of state to get one since Genesis is only selling the GV60 at dealerships in select states.


2023 Genesis GV60 vs. 2022 Mercedes-Benz EQB: A Real-World Comparison