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Truck Buyers Want an Electric Ford F-150 More Than the Tesla Cybertruck

The hype for the Tesla Cybertruck was undeniable when it first broke cover back in 2019. Tesla even reported huge figures for early Cybertruck reservations. However, a new study by Cox Automotive reported by CarBuzz reports that truck buyers are more excited for an electrified Ford F-150.

According to Cox Automotive, the Cybertruck still beats out competitors from GMC and Rivian in terms of overall appeal.

Why is the electric Ford F-150 more popular than the Tesla Cybertruck?

The Tesla Cybertruck is an electric pickup truck with incredible performance figures.
Tesla Cybertruck | Tesla

There is excellent news for both the electric Ford F-150 and the Tesla Cybertruck. This is because Cox Automotive reports that interest in electrified pickup trucks overall has increased significantly in recent years. CarBuzz reports that 2 in 5 truck buyers would consider buying electric trucks within the next two years.

To accurately gauge interest, the study surveyed potential truck buyers from various genders and age groups. When asked if they would consider the electric Ford F-150 as their next truck, 45 percent of buyers said they would. In contrast, only 32 percent of that same batch of buyers answered yes for the Tesla Cybertruck.

Unsurprisingly, the age group that showed the most interest in these electrified trucks was the one covering ages 18-34. In this subsection, 51 percent said they would consider the electric Ford F-150. In contrast, 49 percent of buyers in this group said they would consider the Cybertruck.

The most interesting figure comes from buyers surveyed who are already in the market for an electric vehicle. 75 percent of people in this group said they would consider the electric Ford F-150. In contrast, only 48 percent said they would consider the Cybertruck.

How do other electric pickup trucks stack up?

The GMC Hummer EV is an all-electric pickup truck.
GMC Hummer EV | GMC

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As you might imagine, the Ford F-150 and Tesla Cybertruck have some serious competition underway. As a result, the study by Cox Automotive asked this same group of truck buyers about competitors. The other two trucks examined in the study are the GMC Hummer EV and the Rivian R1T.

In terms of overall appeal, both the GMC and the Rivian scored much lower than the Ford F-150. 28 percent of buyers in this group said they would consider the Hummer EV. In contrast, only 25 percent said they would consider the Rivian. What makes this stat particularly interesting is that the Rivian is the first truck that will be widely available starting this summer. Neither the Tesla nor the Ford has a solid release date. The Hummer EV isn’t even set to arrive until the end of the year.

An important stat from this Cox Automotive study is that women favored electric pickup trucks more than men in the same buyer group. In fact, 50 percent of women that participated in the study said they would consider the F-150. In contrast, only 42 percent of men said they would consider it. As a result, we may see women embrace these electrified trucks quicker than men.

When will this electrified Ford arrive?

Ford F150 prototype EV in front of train
Ford F-150 EV Prototype

As of writing, the latest electric Ford F-150 update comes from the summer of 2020. According to The Verge, the electrified truck is set to go on sale sometime in 2022. However, as of writing, no official launch date has been announced for the model. Additionally, the 2021 F-150 recently got a major refresh and even a hybrid version. As a result, it may be a while before the Ford becomes widely available.