Skip to main content

Toyota is redesigning many of its popular vehicles. The brand has a vision for the future, and many nameplates will need serious updates to fit that vision. The Prius was recently redesigned. Toyota’s Tundra and Sequoia nameplates got redesigned as well. Does the current RAV4 generation fit in with the brand’s lineup? Are drivers willing to remain loyal to the world’s most popular SUV as competitors begin to offer more value?

Three Toyota RAV4 small SUVs are parked side by side.
Three 2023 Toyota RAV4 small SUVs | Toyota

The Toyota RAV4 is indisputably the world’s most popular SUV model. It outsells all of its competitors year after year. The peculiar thing about the RAV4 is that the small SUV isn’t particularly quick or exceptionally attractive. In fact, it can even be considered plain and average by many consumers. So why does the RAV4 sell so well?

The main reason that so many drivers across the globe choose the RAV4 over rivals is its value proposition. The small SUV has always been affordable and practical. It has decent fuel economy, so many consumers are happy with its gas mileage. The Toyota RAV4 is a great daily driver for the average working-class citizen. It functions as a commuter and has enough cabin and cargo space to satisfy many small families.

Toyota may dominate the SUV segment now, but many competitors are right on its tail. Honda produces a popular small SUV as well, the Honda CR-V. The Honda CR-V recently got a redesign, making it more expensive than ever. That being said, it’s more modern than the current RAV4 generation.

Honda isn’t the only brand on Toyota’s heels in the small SUV vehicle segment. Hyundai Motor Company and Mazda Motor Corporation also produce competitive small SUVs. Models like the Hyundai Tucson and Mazda CX-5 have recently climbed in rankings. The Toyota RAV4 has plenty of competitors that are only improving with time. Can the small SUV remain relevant without a redesign?

When is the Toyota RAV4 getting a redesign?

The 2023 Toyota RAV4 | Toyota

According to, Australia will be getting a next-gen RAV4 in 2025. There’s no news of a Toyota RAV4 redesign for the United States yet, but critics and experts don’t expect any RAV4 update until at least 2024. So, competitors could have the following two business quarters to chip away at Toyota’s market share using new SUVs.

The Toyota RAV4 is currently in its fifth generation. Its last redesign was the 2019 model year. Toyota tends to redesign its small SUV every four to six years. So, a new RAV4 generation is likely coming in 2024 based on the brand’s established pattern.

Four years of the same generation may not seem like a long time, but technology is rapidly evolving, and vehicles are only getting more futuristic. Driver assistance and safety features that drivers couldn’t dream of a decade ago have now become standard for many vehicles.

What do drivers want from a redesigned Toyota RAV4?

A white 2023 Toyota RAV4 small SUV is parked outdoors.
The 2023 Toyota RAV4 | Toyota

The main thing that drivers and consumers want to see from a RAV4 redesign is some degree of progression. Whether it’s a futuristic exterior or a refined interior with plenty of advanced tech, the small SUV must level up to compete with modern small SUVs. Technology is rapidly evolving at an almost frightening pace, so Toyota runs the risk of drivers losing interest in the RAV4 if it isn’t going to be redesigned soon.