Taco Tuesday: The Toyota Tacoma Is an Unbeatable Midsize Pickup Truck

Recently released Q2 sales numbers for 2021 have people talking. Despite the vast majority of auto critics placing the Toyota Tacoma in the middle of the pack for its crude and dated rugged nature, the Taco is still dominating sales charts, taking a massive lead ahead of the Ford Ranger midsize pickup truck that claims second place. In fact, the Toyota Tacoma remains an unbeatable midsize pickup truck.

A silver 2021 Toyota Tacoma in the wild
2021 Toyota Tacoma | Toyota

Is the Toyota Tacoma a good truck? 

Yes, the Toyota Tacoma is a good midsize pickup truck. It may be unrefined compared to competitors like the Ford Ranger midsize pickup truck but it is absolutely not trying to be something it’s not. This is an off-road oriented pickup truck. 

In fact, some use it as a work truck. Others use it as a 4×4 farmhand and it lives a double life when taking on the town for a Saturday night party. This is a truck that boasts reliability, capability, and a reputation for just being plain cool. For these reasons, the Toyota Tacoma is a midsize truck that holds its value better than almost any other vehicle. 

For example, Kelley Blue Book awarded the 2021 Toyota Tacoma with the award for the Best Midsize Pickup Truck Resale Value. And not only that, but the 2021 Taco vintage actually took this award for the 19th consecutive year in a row. It’s hard to beat that. 

What is the most sold pickup truck of 2021? 

In Q2 of 2021, the most sold pickup truck in the USA is the Chevrolet Silverado (164,730 units), followed closely by the Ram Pickup (164,232 units), then the Ford F-Series (158,234 units). But when it comes to the midsize pickup truck segment, the Toyota Tacoma reigns supreme. According to Good Car Bad Car, the Toyota Tacoma sold 72,847 units in Q2. 

In the first quarter, Toyota sold 66,449 Taco units. This all adds up to a grand total for the first half of the 2021 fiscal year that absolutely crushes the other midsize pickup trucks in the class. So far, 139,296 Toyota Tacoma units have been sold in 2021. 

Auto Evolution reported that the second-place Ford Ranger midsize pickup truck has improved its sales since last year by 36.78 percent. Still, that doesn’t mean it’s got anything on Taco sales. The Ford Ranger features a more refined 10-speed automatic transmission and a more cushy cabin experience. 

But the Toyota Tacoma is just unbeatable in terms of sales. The generous fanboys and fangirls of the beloved Taco keep coming back for more––and telling their friends. The Ford Ranger midsize pickup truck sold 34,205 units in Q2 and 58,371 units total so far in 2021. 

a 2022 Toyota Tacoma Trail Edition on a dusty mountain trail kicking up dirt
2022 Toyota Tacoma | Toyota Newsroom

The Toyota Tacoma is popular for many reasons. One of them is the undeniable appeal. This is a truck that looks like it wants adventure––and lends that same air to its drivers. Who doesn’t want to look adventurous? It’s also known for its incredible resale value.

 In addition, people love the Toyota Tacoma because it’s highly capable off-road. It has a good maximum tow rating of 6,800 pounds. Overall, the 2021 Toyota Tacoma still dominates as the best truck when you look at the sales numbers, and that many people every year (for 16 years now) probably aren’t wrong. And a new 2022 Toyota Tacoma is now on the horizon.

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