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On the cusp of a revamp for the upcoming model year, the Nissan Armada has seen a stunning sales surge. The 2024 Armada promises to bring exciting new features and capabilities that will make the full-size SUV more attractive. But in the meantime, the 2023 model is flying off dealership lots. What’s driving the spike, and what can we expect in the 2024 Armada?

2023 Nissan Armada sales numbers are good news for the full-size SUV

2023 Nissan Armada sales are on the rise
2023 Nissan Armada | Nissan

The 2023 Armada saw a huge sales increase in the first two quarters of 2023. Nissan sold 7,272 Armada units in the first quarter of 2023 — a stark improvement over the 1,643 in the same period last year. Though the numbers might not seem impressive compared to other full-size SUVs’ sales figures, the data reveals a nearly 343% boost from the first quarter of 2023 compared to the same period last year. And that was after 2022 saw a 78.7% drop from the previous year.

In the second quarter of 2023, the Armada saw another starting sales uptick, with 5,915 units sold — a 104.2% increase from the 2,897 units delivered in the same period last year. That’s a remarkable improvement, considering Nissan faced production problems, ongoing supply shortages, and soaring raw material prices in 2022.

Why are sales surging?

Nissan didn’t make any significant changes to the Armada for the 2023 model year, but there are a few possible reasons why more people are buying the SUV this year than last.

First, the 2023 model already benefits from the 2021 Armada’s refresh, giving it an attractive look and adding modern tech features. That means buyers can access a full-size SUV that looks like it rolled off the lot days ago with all the bells and whistles they would expect in a luxury vehicle.

Also, Nissan offers steep discounts and attractive financing options for the 2023 Armada. The manufacturer provides current Nissan owners or lessees up to $1,500 NMAC Loyalty Cash to purchase a new model. It’s also offering 1.99% APR financing for up to 36 months on a 2023 Armada in dealer stock — an attractive incentive for buyers looking to finance their purchase.

Furthermore, Nissan might have ramped up marketing efforts for the 2023 Armada, so buyers are more likely to be aware of it while shopping. According to Supply Chain Dive, last year’s production problems prompted Nissan to allocate scarce semiconductor products to its most profitable projects. This year, however, the automaker is relying on a dual-sourcing strategy that has allowed it to secure more semiconductor chips and components for production.

What are the new 2024 Nissan Armada model year changes?

A front interior view of the 2023 Nissan Armada
2023 Nissan Armada | Joe Santos, MotorBiscuit

Before we get into the 2024 model, let’s look at what makes the 2023 Armada attractive. For the 2021 refresh, Nissan gave the Armada a bold look with a tall, upright grille and aggressive headlights. The front fascia also sports the new Nissan logo, making it the first vehicle in the U.S. lineup with this badge. On the SUV’s rear end, the Armada nameplate stretches across the tailgate just below the rear window, connecting the reshaped taillights with a black accent.

Inside, Nissan gave the 2023 Armada a big bump in screen real estate and connectivity options. The new infotainment screen measures 12.3 inches and includes wireless Apple CarPlay and Android Auto integration. The mid-level SL trim boasts a 13-speaker Bose audio system, and the range-topping Platinum trim features a rear-seat entertainment system with dual 8.0-inch screens. Nissan also added Amazon Alexa to the SV, SL, and Platinum trims as standard equipment.

The 2024 Nissan Armada will ditch the naturally aspirated 5.6-liter V8 in the current version for a 3.5-liter twin-turbocharged V6 engine that produces up to 424 hp and 400 lb-ft of torque. Automotive News also predicts an upgrade from the current seven-speed automatic to a nine-speed.

Additionally, the 2024 Armada will benefit from design changes, though Nissan has yet to confirm details. Otherwise, it will remain a three-row large SUV with body-on-frame construction and standard all-wheel drive.

In the meantime, stay tuned to MotorBiscuit for the latest updates on the 2024 Nissan Armada, expected to debut in late 2023.