Skip to main content

The Toyota RAV4 compact SUV is one of the best-selling vehicles in the U.S. And it’s no wonder, with its impeccable quality, trustworthy reliability, and versatile performance. Simply put, the RAV4 has it all.

So, how much can car shoppers expect to pay for a new Toyota RAV4, from its base trim to a fully outfitted top trim model? Here’s how much a fully loaded 2024 Toyota RAV4 costs.

Note: This article covers gas-powered trims only, not hybrid variants.

The 2024 Toyota RAV4 LE base trim

The base trim 2024 Toyota RAV4 LE (from $28,475) is a basic build with a value-driven price. While it lacks AWD, it has a reliable powertrain and good dynamics for everyday versatility.

Like every RAV4, the LE trim has understated good looks. The front fascia is reminiscent of a Toyota truck, while prominent fenders give it a rugged feel. For a compact crossover, the RAV4 looks more than capable.

Under the hood, the base model RAV4 uses a tried and true 2.5-liter four-cylinder. Power figures are 203 hp and 184 lb-ft of torque, routed through an eight-speed automatic transmission and FWD. That gives reliable, tractable performance around town and plenty of pep on off-ramps. Fuel economy is rated at an excellent 27/35/30 city/highway/combined mpg.

Inside, the LE trim features a functional, basic setup. Edmunds lauded its abundant cargo space, at nearly 70 cubic feet with the rear seats folded. Fabric-trimmed seats provide long-term durability, while dual front and rear cupholders add everyday convenience. Triple USB ports also keep devices charged up on the go.

An 8-inch touchscreen infotainment system includes wireless Apple CarPlay and Android Auto, along with a 4G LTE mobile hotspot (subscription required). A six-speaker audio system also lets everyone enjoy their favorite music.

Toyota is known for building vehicles you can trust. Part of that is the automaker’s dedication to safety. The RAV4 continues that tradition with Toyota Safety Sense 2.5 driver’s assistance tech. Standard features include a Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Cruise Control, and Lane Departure Alert with Steering Assist.

What’s included in the 2024 Toyota RAV4 Limited?

For SUV buyers who want elevated luxury and tech, the 2024 Toyota RAV4 Limited trim delivers. From its dressed-up exterior to its luxurious interior, the RAV4 Limited (from $38,555) shows why it’s the top trim.

Exterior-wise, the RAV4 Limited has an elevated street presence, with 19-inch alloy wheels, LED daytime running lights, and a color-keyed upper front bumper. A power moonroof lets the light in on sunny days, and black roof rails add a capable look.

The Limited trim uses the same engine/transmission as the LE for reliable, efficient performance.

The Limited’s interior upgrades include heated and ventilated front seats, blue ambient illumination, SofTex upholstery, and a cargo area tonneau cover. Five USB ports ensure everyone’s devices are ready to go, and dual 12V outlets provide vital auxiliary power.

RAV4 Limited owners get treated to a larger 10.5-inch touchscreen infotainment system, including a 1-year subscription to Drive Connect cloud-based navigation. An 11-speaker JBL premium audio system also brings crystal-clear sound.

The Limited trim also receives additional driver’s assistance technology, like the Blind Spot Monitor with Rear Cross-Traffic Alert, Front and Rear Parking Assist with Automatic Braking, and Downhill Assist Control.

Accessories and add-ons for the 2024 RAV4

Every driver is different. Because of that, Toyota offers add-ons, accessories, and packages to suit a range of needs.

While a 2024 Toyota RAV4 with FWD is a solid package, adding AWD makes it a truly versatile ride. That costs $1,400 on the LE and $975 on the Limited.

SUVs can see rugged use, from ski trips to muddy shoes. So, the $309 All-Weather Liner Package makes sense. That adds all-weather floor liners and a cargo liner.

For owners with a trailer, boat, or RV, there’s the $550 tow hitch receiver and $240 towing wire harness.

And for drivers who venture far and wide, the Dometic Obsidian Series 45W Portable Solar Kit ($450) provides a mobile power source.

Among compact SUVs, the 2024 Toyota RAV4 is at the top of the class. Its quality build and versatile performance make it a solid pick for any task. Additionally, with the company’s legendary reliability, drivers know they’re getting a vehicle built for the long haul. While the base model LE offers reasonably-priced functionality, the top-trim Limited adds notable comfort and convenience. Still, no matter the trim, the RAV4 is an excellent pick.