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The 2024 Genesis G90 is the flagship sedan of the South Korean luxury brand. Originally called the Hyundai Equus, the G90 was part of the original lineup when Genesis became its own brand for the 2017 model year. Even though SUVs are all the rage, the Genesis G90 is a highly appealing alternative to more expensive full-size luxury sedans. Pricier options include the BMW 7 Series, Audi A8, and Mercedes-Benz S-Class. Meanwhile, another competitor to the G90 at a lower price point is the Lexus LS.

In addition to sharp styling and modern technology, the Genesis G90’s most significant competitive advantage is its class-leading warranty. It’s backed by a five-year/60,000-mile basic warranty and a 10-year/100,000-mile powertrain warranty. Additionally, G90 owners get a three-year/36,000-mile complimentary maintenance plan.

Let’s look at the cost of the updated 2024 Genesis G90 and what shoppers can expect to pay for a fully loaded version of this full-size luxury sedan.

2024 Genesis G90 specs and features

The 2024 Genesis G90 has a starting MSRP of $89,200. That gets you the base 3.5T AWD model. Power comes from a 3.5-liter turbocharged V6 engine rated at 375 horsepower and 391 lb-ft of torque. Output is sent to all four wheels via an eight-speed automatic transmission.

Standard features in the G90 include 20-inch alloy wheels, a panoramic sunroof, power door closure, hands-free power trunk release, power-folding mirrors with Genesis logo puddle lamps, automatic high beams, Nappa leather seats, matte wood interior trim, leatherette-wrapped instrument panel, microfiber suede headliner and pillars, heated, ventilated, and massaging front seats, heated rear seats, a heated steering wheel, three-zone climate control, power rear sunshades, Active Noise Control, fingerprint authentication, wireless charging, and the Genesis Digital Key 2.

The standard infotainment system in the G90 has a 12.3-inch screen loaded with navigation, SiriusXM, HD Radio, Android Auto, and Apple CarPlay. Other tech features include a customizable 12.3-inch digital instrument cluster, a head-up display, a wireless charging pad, and a Bang & Olufsen premium audio system.

Standard safety tech features in this luxury sedan include automatic emergency braking, lane-keeping assist, a blind-spot view monitor, rear cross-traffic assist, driver attention warning, parking sensors, safe exit assist, advanced rear occupant alert, and the Highway Driving Assist 2 semi-autonomous driving system. Highway Driving Assist 2 helps keep you safely in your lane at a safe distance from the car in front of you. It’s even capable of automatic lane changes.

The only factory options for the G90 that add to the cost are premium paint. Maui Black is the only paint option that comes at no extra charge. Most paint options cost $575, but Verbier White and Makalu Gray Matte have a $1,500 upcharge.

The supercharged 2024 Genesis G90 with AWD

The 2024 Genesis G90 3.5T E-Supercharged AWD model starts at $99,500. It adds an E-Supercharger to the turbo V6, giving it a total output of 409 horsepower and 405 lb-ft of torque. Other upgrades include a multi-chamber air suspension system, 21-inch wheels, heated, ventilated, and massaging rear seats, a wireless charging pad for the back seat passengers, and an upgraded Bang & Olufsen 3D audio system.

The supercharged variant has the same paint options as the base model. Add one of the $1,500 paint options and the $1,195 destination fee, and the cost of a fully loaded G90 comes to $102,195.

The G90 is very expensive, even within its class

The Genesis G90 is expensive because it’s a well-equipped and high-tech luxury sedan. The Lexus LS might be a better value at a lower price point. However, the G90 is a good buy in a segment not typically known for bargains. In rankings from Car and Driver, the G90 comes in at No. 2 in its class, only beaten out by the more expensive Mercedes-Benz S-Class.

Related The Genesis G90 Is A Stunning Luxury Car Well Worth Its $100,000 Price Tag

The Genesis G90 Is A Stunning Luxury Car Well Worth Its $100,000 Price Tag