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The Ford Bronco Sport is the “baby Bronco.” It lies somewhere between subcompact and compact SUV territory. This crossover benefits from standard AWD, excellent off-road capabilities, and a charming personality. It’s a more road-friendly alternative to the non-Sport Bronco.

The Bronco Sport primarily competes with off-roady compact crossover SUVs like the Subaru Crosstrek and Jeep Compass. It offers retro appearance packages, premium options, and off-road features you might expect to find on more truck-like SUVs.

So, how much will a new Ford Bronco Sport cost you out of pocket? Let’s examine the cost of the Ford Bronco Sport, from an entry-level model to a fully loaded example.

How much is a base 2024 Ford Bronco Sport?

The 2024 Ford Bronco Sport starts at $31,230 for the base Big Bend model. A 181-hp turbo three-cylinder engine powers it, and an eight-speed automatic transmission sends power to all four wheels.

Standard features on the base Big Bend model include a Terrain Management System with five G.O.A.T. modes, 17-inch aluminum wheels, LED headlights, automatic climate control, an MOLLE straps system, and the SYNC 3 infotainment system with an 8-inch screen, Android Auto, Apple CarPlay, and SiriusXM.

The standard Ford Co-Pilot360 safety tech suite includes automatic emergency braking, blind-spot monitoring, lane-keep assist, and automatic high beams.

A few options packages are available so you can customize your Bronco Sport. The Convenience Package adds comfort and convenience features like heated front seats and a wireless charging pad. The Ford Co-Pilot360 Assist+ package expands the safety tech, and the Black Diamond Off-Road Package adds all-terrain tires, skid plates, and a rugged appearance package.

The next two trims in the 2024 Ford Bronco Sport lineup are primarily retro appearance packages. The Bronco Sport Heritage ($33,700) adds an Oxford White grille and roof, Oxford White painted wheels, and an old-school stripe with “Bronco” script. The Free Wheeling ($33,730) model is new for the 2024 model year. It has a unique graphics package with matching seats and red accents inside and out.

The Bronco Sport Outer Banks ($35,915) is a more upscale SUV. Standard features include 18-inch wheels, LED signature lighting, heated Sport Contour front seats, faux leather upholstery, a bigger screen in the gauge cluster, and more safety tech like rain-sensing wipers and rear parking sensors.

How much is a fully-loaded 2024 Ford Bronco Sport?

The top Badlands trim is the most capable 2024 Ford Bronco Sport, starting at $38,390. The main reason for the price increase is the 245-hp turbo four-cylinder engine, exclusive to the Badlands model.

Other standard features include an advanced AWD system with seven G.O.A.T. modes, a differential lock, an off-road suspension system, Trail control, a rugged appearance package, and a front 180-degree camera.

A Premium Package is available for an extra $2,900. It adds a long list of premium features like leather seats, a B&O premium audio system, dual-zone automatic climate control, wireless charging, and much more.

A few other options include low-gloss aluminum wheels with off-road tires ($825), Azure Gray paint ($995), a tow package ($590), Ford Co-Pilot360 Assist+ ($895), a power moonroof ($920), and more. Many dealer-installed options, like floor liners, splash guards, and a locking center console vault, are available.

When you add every factory option plus the $1,595 destination fee, the price of a fully loaded 2024 Ford Bronco Sport climbs to $47,055.

Is a new Bronco Sport Badlands model a worthwhile purchase?

A fully-loaded 2024 Ford Bronco Sport Badlands is a capable and well-equipped SUV. However, its cost is pretty close to the starting price of the four-door Bronco Outer Banks. For most drivers, the Bronco Sport is a better buy at around the $40k mark or less.

Related 3 Areas of Their SUVs That Ford Bronco Sport Owners Love the Most

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