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The Mercedes-Maybach sub-brand offers the ultimate in luxury, refinement, and exclusivity. The S-Class and GLS-Class models are the flagship vehicles of Mercedes-Benz, and the Maybach versions take them to even greater heights of opulence. These vehicles are designed to provide the ultimate in comfort and indulgence, with sumptuous materials, state-of-the-art technology, and a level of craftsmanship that is second to none.

Additionally, Mercedes-Maybach models are often longer and feature more spacious interiors than standard Mercedes-Benz models. They are targeted at high-end consumers and are often used as limousines for politicians, executives, and celebrities. However, what does Maybach stand for?

The Maybach brand’s beginnings

The Maybach brand was originally established in 1909 by Wilhelm Maybach, a German engineer and industrial designer. The brand was known for producing high-end, exclusive vehicles for the wealthy and was a rival to other luxury car brands such as Rolls-Royce and Bentley. Maybach produced cars until the 1940s. According to Esquire Middle East, in the 1960s, the brand was revived by Daimler-Benz, the parent company of Mercedes-Benz, as a sub-brand to produce luxury vehicles.

The Maybach name was used on a range of luxury cars and limousines, with models such as the Maybach 57 and Maybach 62, according to Maybach‘s website. However, the brand struggled to compete with established luxury carmakers and was discontinued by Daimler AG in 2013. Maybach was later revived for a line of luxury vehicles produced by Mercedes-Benz in 2015.

The Maybach name has been a symbol of luxury and innovation for over 100 years

Maybach badging attached to a Mercedes-Benz model during vehicle assembly in Sinfelfingen, Germany
Maybach badging on a Mercedes-Benz model | Bernd Weissbrod/picture alliance via Getty Images

Maybach is a luxury car brand named after its founder, Wilhelm Maybach. The German engineer helped develop the first gasoline-powered engines and later established his own company to produce luxury automobiles. Initially, Maybach was in the business of building airship motors, according to 1000 Logos. However, the company shifted its focus to manufacturing automobiles following World War I.

Two “Ms” are included in the modern Maybach emblem, representing Mercedes Motorenbau. There is a triangle-shaped frame around the sign. A near-record for a vehicle manufacturer, the original Maybach logo from 1909 remained with the business for nearly 90 years.

ListCarBrands reports that it was a triangular emblem with sides that arched outward from the center, a solid triangle of dark gold in the center, and a substantial white frame with gold borders. A serene green monogram with crisp white accents was used to embellish the badge’s center.

The Maybach badge’s wide white frame was eliminated in the redesign of 1997, and the logo was transformed into a three-dimensional design with a polished golden background and thick black lines for the monogram surrounding a glossy silver outline. A bold uppercase statement in an expanded modern sans-serif typeface with black and silver character outlines accompanies the symbol.

Maybach’s models are the pinnacle of luxury and performance

The Mercedes-Maybach S-Class sedan is a true masterpiece of automotive engineering. It is a full-size luxury sedan that, according to MBUSA, boasts a longer wheelbase and more legroom than the standard S-Class, giving you the feeling of a private jet on wheels. The interior is a symphony of wood, leather, and metal, with every detail crafted to perfection.

The Mercedes-Maybach GLS-Class SUV is a true blend of luxury and capability. This large luxury SUV offers an even more spacious and elegant interior than the standard GLS-Class. The Maybach version is powered by a powerful V8 engine and comes standard with 4MATIC all-wheel drive, ensuring you can easily tackle any terrain. The GLS-Maybach is a perfect example of how luxury and practicality can coexist.

In conclusion, the Mercedes-Maybach sub-brand is the ultimate expression of luxury and exclusivity. If you’re looking for a vehicle that will make a statement and provide you with the ultimate driving experience, then a Maybach is a perfect choice.