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It keeps many car shoppers from committing to new luxury cars; depreciation slashes the resale value of vehicles as soon as they drive away. However, if you play your cards right, depreciation can help you, or you might buy a car with rock-steady value. These are some luxury brands whose cars are the best at holding their value over time. 

  • Audi
  • Lexus
  • BMW
  • Mercedes-Benz
  • Porsche 

Some Audis are becoming more sought after and keeping owners from losing money

Luxury cars and brands like these are the best at holding value
Audi TT | Guillaume Payen, Getty Images

Although some of the larger Audi luxury cars don’t typically hold their value as well as some competitors, the little TT has some staying power. After five years, the Audi TT Coupe will reportedly retain 49.3 percent of its value. The TT Convertible falls just behind the coupe in terms of value retention, with an estimated 49.1 percent. Those two little sports cars top the Audi lineup, with the automaker averaging 45.7 percent value retained after five years. 

Lexus luxury cars have a surprising ability to retain value in the US market after five years

Given that Lexus’ parent company is none other than Toyota, Lexus is similarly synonymous with reliability. In fact, MotorTrend attributes part of Lexus’ ability to retain value to that reliability. Furthermore, every car in Lexus’ lineup, except for the LS500, is reportedly on track to retain 48 percent of its initial value. 

Mercedes-Benz and its many luxury cars and sedans are likely to retain 47.2 percent of initial vehicle values

Luxury brands like Mercedes-Benz are the best at holding value
Mercedes-Benz C63 AMG | Drew Angerer, Getty Images

MotorTrend reports that the AMG GT four-door coupes, the Maybach GLS luxury SUV, and the S-Class are the most prone to depreciation. However, the C63 AMG and E63 AMG Wagon are among the most steady. Also, some of the SUVs, namely the GLA, GLB, and GLC, retain their values well. Finally, the GLC300 tops the list of Mercedes-Benz cars, with an estimated 53.3 percent retained value after five years. 

BMW classics are rising in popularity

According to, a couple of the larger BMW luxury models have risen in popularity and will keep their value. The early 1980s and 1990s BMW 5 Series and 7 Series models reportedly retain value well. Of course, some of the classic M cars are considered collector’s items. 

If you can snag a Porsche 911, do it and never let go

Luxury brands and cars like Porsche are the best at holding value
Porsche 911 | Getty Images

While a Porsche 911 might not be a luxury car, it is a staple of one of the most famous manufacturers in the world. The higher-end 911s retain tons of value, as well as the classic air-cooled 911s of yesteryear. The brand has many cars that retain 50 to 60 percent of their original value. In the case of classics like the 911, they may even appreciate in value. MotorTrend says Porsche’s advanced drivetrains, like EVs, are more likely to be the cars with the lowest level of value retention. Still, Porsche retains an estimated 58.0 percent of its individual vehicle value.  


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