The GMC Hummer EV is General Motors’ secret weapon in the race to produce the most exciting electric vehicle. Automakers like Tesla and Rivian have produced automotive marvels. Ford’s recent electric vehicles are worthy of awe. General Motors plans on stealing the spotlight from competitors by repurposing a nameplate that was larger than life. The GMC Hummer EV is an electric vehicle that resembles the original Hummer and uses an electric powertrain system. The EV is available as a pickup truck and as an SUV. The Hummer EV is expensive, but consumers are still swarming the new electric vehicle.
General Motors needs a ringer
General Motors is determined to compete with Ford and other major automakers in the electric vehicle space. Like most automakers, GM has plans to fully electrify its entire portfolio in the decades to come. This means more hybrids, plug-in hybrids, and EV nameplates for the entire industry.
Ford is already experiencing success in the small electric SUV segment and the full-size electric pickup truck segment. The Blue Oval has a clear winning strategy to introduce new EVs into its lineup and convince consumers to trust new electric vehicle technology. General Motors, on the other hand, has experienced plenty of controversy with one of its most popular electric vehicles. The Chevrolet Bolt small electric hatchback made an impact on the market when it first hit the scene. Years later, it became the target of one of the largest vehicle recalls that the industry has seen in this decade.
The Chevy Bolt was recalled because its battery could potentially overheat and catch fire. Chevrolet is reintroducing the Bolt and Bolt EUV small electric SUV after making some major changes to their batteries.
Since the Ford F-150 Lightning arrived before the Chevrolet Silverado EV General Motors needs a ringer to truly make a statement in the EV space. The Silverado EV RST final trim is impressive but costly. Chevy’s electric truck has to compete with heavy hitters. The GMC Hummer EV is a General Motors EV that is truly unique and practically unmatched because of its distinct design.
The GMC Hummer EV is already a hit
InsideEVs claims that General Motors has already closed Hummer EV reservation books after overwhelming demand. Consumers have reserved over 90,000 Hummer EV trucks and SUVs. The automaker will have its hands full fulfilling reservations.
The high number of reservations comes as a surprise to many drivers because of the Hummer EV’s pricing. The historic electric vehicle starts at around $108,700. The fact that 90,000 Americans placed reservations on an EV this expensive in our current economy is mind-boggling.
How many EV Hummers did GM sell?
General Motors has sold 411 Hummer EV units in Q3. The American automaker sold 272 units in Q2. It sold under 200 units in the first quarter of 2022.
The Hummer EV is a beast of an electric vehicle. There’s a clear demand for the over-the-top EV despite its sky-high price. Is the Hummer EV exactly what GM needs to turn the tide of its battle against Ford? Read more about the GMC Hummer EV in the next article below.