Skip to main content

There’s an interesting new trend among truck sales. Typically you hear about Ford trucks improving year over year. However, in 2024, the Ford F-Series trucks started the year with declining sales across the board. 

Why are Ford F-Series trucks struggling against declining sales? 

The most popular lineup in America comprises the Ford F-Series trucks. These trucks include the F-150, F-250, F-450, F-550, and more. 

Typically you hear about Ford rucks increasing sales every time you turn around, but something has changed. 

During the first quarter of 2023, the F-Series trucks moved 166,086 units. But during the first quarter of 2024, F-Series trucks only sold 145,200 units, which is a 12.58% sales decrease. 

Meanwhile, the Chevy Silverado, Nissan Titan, Toyota Tundra, and GMC Sierra each had increasing sales. 

So what’s the deal? Are F-Series options too expensive? The 2024 Ford F-150 starts at $36,770. The $1,995 destination fee and $645 acquisition fee bring the total starting price up to $39,410. 

The 2024 Chevy Silverado 1500 starts at $36,800 and the $1,995 destination fee brings the starting price up to $38,795, so the F-150 prices don’t seem too much higher. 

The 2024 Ford F-350 parked in dirt
2024 Ford F-350 | Ford

The 2024 Ford F-250 starts at $48,760 with the destination fee included. The Chevy Silverado 2500 starts at $46,395, creating a larger price difference. 

So, do Ford trucks have a delay? They were piling up around the Detroit factory back in February due to a headlight issue that needed to be corrected. 

Ford has been doing more intensive quality checks before delivering its vehicles to reduce the amount of potential recalls and consumer frustration. But the F-150 should be back on track by now. 

Some rumors suggest that incomplete F-150 models are being stored. They could be waiting for a part that’s being held up due to shortages. When the semiconductor chip shortage struck, trucks were built and stored until the chips came in and could be completed. 

Also, inflation could be preventing shoppers from buying a new Ford F-Series truck or rivals could be getting better.

MAny automakers are currently experiencing declining sales, but the 2024 F-150 is rocking a mid-cycle refresh with attractive upgrades.