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The Dodge Charger is one of the most significant muscle cars ever. However, innovation is important and the automaker saw fit to produce the upcoming Dodge Charger EV. There is a strong potential that this could be one of the best sports cars because it’s so powerful. However, the 2024 Dodge Charger could also fail because it’s a giant swing. In contrast to the Corvette E-Ray, which is a hybrid, Dodge didn’t really ease buyers into this change.

Here’s why the Dodge Charger EV might be a hard sell.

The Dodge Charger EV has to attract new buyers

The Dodge Charger is one of the best sports cars for people who value space. However, there was a bit of upset when the automaker announced that the next generation of the car would be all-electric. This is partly true because Dodge is the home for high-powered internal combustion engines. In fact, many Dodge owners crave the V8, which even the gas-powered 2025 Charger lacks.

The 2024 Dodge Charger is a bigger risk than the Corvette E-Ray
2024 Dodge Charger | Stellantis

This is potentially the biggest hurdle for the Dodge Charger EV. According to Inside EVs, 78 percent of current Charger owners have no interest in buying an all-electric car. This means that Dodge has to attract people who don’t usually buy its vehicles, which could also be a hard sell. Sure, the Dodge Charger EV has a range of about 317 miles, but what’s to make EV buyers consider a Dodge rather than any other car?

Of course, the Dodge Charger isn’t the first iconic sports car to become more efficient. However, Dodge could have eased buyers into it. For example, the 2024 Corvette E-Ray is on the market, but it’s a hybrid, and it’s an option instead of being the only choice. Of course, a new gas-powered Charger will arrive in 2025, but this could mean sales might be pretty low until then.

Demand for EVs is slowing

The Dodge Charger EV has the potential to be a real game changer. However, it also has to fight against the fact that demand for EVs has slowed. Of course, it’s still showing growth, but this is at a much slower rate than the industry expected. Additionally, there is still a ton of uncertainty from the average buyer around infrastructure and the long-term reliability of EVs.

EVs accounted for only about 9 percent of the market at the end of 2023. The number was even lower when this year started. Of course, price is also a factor in this and could hurt the Dodge Charger EV sales as it’s expected to start around $40,000. This makes it more expensive than the 2023 Dodge Charger by a significant amount.

Of course, the 2024 Dodge Charger could be a big hit. After all, the Charger nameplate is still beloved and occupies a significant place in the automotive industry. However, things could also go wrong for the car as many buyers have no interest in EVs.