Rolls-Royce is one of the most impressive and sought-after luxury automakers. These incredible models bring drivers and passengers a sense of comfort and elegance that is unmatched by any other automaker. Rolls-Royce is often connected with older drivers and passengers because of the experience and luxury that these new models can offer. But, that couldn’t be further from the truth. It’s come to light that more young people with wealth are now the main Rolls-Royce shopper!
The average age has steadily dropped
A new Rolls-Royce is a dream model for shoppers looking for the utmost luxury. The remarkable luxury and elegance these models exude ensure they are the premier choice for all shoppers. There are a few things that these models can’t offer, and even those features that aren’t advertised are likely available.
One of the big reasons that the average age of a Roll-Royce buyer has dropped is how shoppers utilize their wealth. Shoppers that are more likely to splurge and spend on a luxurious new Rolls-Royce are younger. More importantly, shoppers looking to get into one of these models are not just rich; they are super-rich.
For a driver to even consider shopping for a new Rolls-Royce, which in many cases will start around $300,000, they need to be making some serious money. According to CNN Business, individuals with a net worth of more than $25 million are often around 48 years old.
This data aligns with the fact that the average age of a Rolls-Royce shopper is now just 43 years old!
So, who is buying a new Rolls-Royce?
A Rolls-Royce was the car for a high-ranking business person or politician in the past. In other words, someone much older and someone who wasn’t the one behind the wheel. But, in more recent years, innovations to the brand have shifted this market. A Rolls-Royce is still the car to be chauffeured in, but they are also great to drive. Models such as the Ghost and Cullinan are stupendous models to consider, not just because of the out-of-this-world luxury. In many ways, the brand kept the luxury and refinement that they are known for and designed something that has that cool factor.
Anytime you hop onto Instagram or Tik Tok, you will see some celebrity or influencer flexing their latest big purchase. It isn’t too surprising to see them showing off a new Rolls-Royce. With the average age of shoppers being just 43, they are many buyers in their 20s and 30s! These shoppers aren’t just celebrities, athletes, or influencers. These young shoppers are also real estate, technology, and investment. They understand that they can utilize their wealth in more exciting ways.
Why has this shift occurred?
One of the driving factors for this decrease in age is that Rolls-Royce invested lots of time into seeing what young and wealthy shoppers wanted. Of course, the inclusion of the new Cullinan and the Ghost are significant changes. But, one of the biggest changes was the new Black Badge option. This option is by no means cheap, coming in at $50,000, and it offers several black accents on the exterior. This package gives models like the Phantom, Ghost, Wraith, Dawn, and Cullinan a darker, sleeker look.
Aside from the darker exterior, the interior of these models also gets a special treatment to make it a sleeker and darker place. Drivers can get a ton of great touches that create a comfortable, serene, and upscale interior.
Another big reason that this shift happened is the debut of the Whispers. Whispers is a unique and exclusive social network that only owners can access. Owners access this network and app by entering the unique VIN for their Rolls-Royce. Once they are accepted and logged in, they can access many special features. From a full 24/7 concierge service to invites to exclusive events and the opportunity to network with other individuals, Whispers adds something that no other automaker could dream of offering.
Rolls-Royce is proving it is a young person’s automaker
Rolls-Royce is not just for old CEOs and politicians anymore. The brand’s shift and commitment to the younger crowd of extremely wealthy individuals quickly make Rolls-Royce one of the most impressive automakers. This shift proves that younger and wealthy individuals are not interested in just hoarding their wealth but spending it and enjoying it while they can. Furthermore, this shift shows that while these luxury models are undoubtedly a status symbol, they can also be an investment into the shopper’s future.