The luxury automaker finally announced the Rolls-Royce Black Badge Ghost this week. The Black Badge series has recently received a revamp due to celebrity and customer interest, making the Black Badge Ghost just in time for the party. What makes the Black Badge Ghost so unique?
The new Rolls-Royce Black Badge Ghost and its “post-opulence”
The Rolls-Royce Ghost has always been a favorite among customers. However, the Black Badge Ghost takes it a few steps further. The luxury automaker says the new Ghost “debuts dark side of Post Opulent design.” The company didn’t skimp on power with a 6.75L V12 engine getting 591 hp and 663 ft-lb of torque. Both the drivetrain and chassis were re-engineered to benefit the performance.
“The new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure.”Rolls-Royce
The new Ghost has received more than 3,500 commissions in the year that it has been available. Rolls-Royce says that the new design journey of minimalism and purity is called “post-opulence.” Premium materials, along with limited, intelligent, and discreet design, make up this adventure. The Black Badge Ghost price has not been confirmed by Rolls-Royce yet, but is likely above $400,000.
Basically, the Rolls-Royce Black Badge Ghost is all black (if that’s what buyers want)
Buyers can make customize the new Black Badge Ghost in any variety of configurations. The Black Badge series is big on all-black details, but customers can customize all facets of the luxury vehicle. In fact, Forbes says the Ghost is available in 44,000 colors, but most are ordered in black. It seems Rolls-Royce has realized that many younger customers want to stand out in the crowd, even if that means wearing all-black.
The average age of a Rolls-Royce buyer is lower than ever: age 42. Rolls has adjusted by offering bespoke vehicles and a myriad of options for each piece of these vehicles. Wood, leather, carbon fiber, fiber optics, and even a NASCAR paint job if you are Post Malone’s Cullinan. Due to this, Forbes says Black Badge vehicles make up for 27% of orders worldwide.
The Black Badge series is also available in other Rolls-Royce vehicles. The lineup includes the Wraith, Dawn, Cullinan, and now the Ghost.
The grille is made of a specific chrome electrolyte
Of course, the grille isn’t just any grille. Rolls-Royce says that the Spirit of Ecstasy and Pantheon Grille was “introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish.” The final thickness of this process is one micrometer, 1/100th of a piece of human hair. It is hand-polished to ensure a mirror-black chrome finish.
The wheels are a custom bespoke 21-inch wheel designed for the Black Badge series. Each wheel consists of 22 layers of carbon fiber laid on three axes. These are then folded back on themselves to make 44 ultra-strong carbon fiber layers. A 3D-forged aluminum hub uses titanium fasteners to keep the Floating Hubcap upright at all times.
Rolls-Royce has officially opened commissions for the Black Badge Ghost.