American BMW Buyers Will No Longer Be Able To Get European Delivery

BMW of North America has announced that United States consumers will soon be losing their ability to order their new BMW with some added perks. There have been several perks that were offered with the European delivery program that many North American buyers will be missing out on, but it isn’t without reason.

What was the delivery program

The European delivery programmed was offered to BMW buyers all over the world, but the program will end soon, with the last official date to place an order is coming up this month.

Through the delivery program, car buyers are given a 5% discount off of the base model price, but the perks don’t stop there. It also comes with two weeks’ worth of complimentary registration and insurance so owners can enjoy their new BMW without shelling out all of the additional fees right off the bat.

The delivery for your car takes place at the Munich plant in Germany, and BMW takes care of much more than just the delivery. The European delivery program comes with a tour of the factory in Munich as well as a tour of the BMW museum.

A BMW X6 SUV on display at an auto show
BMW X6 | On Display

It also includes port fees and US port processing, a shuttle to and from the airport, clearance through customs and duty taxes. It takes a minimum of 6 weeks and a maximum of 10 weeks for the delivery, and even more under current world conditions.

There are also minimal restrictions. To participate, you must be 18 years or older with a valid address in the United States as well as a legal driver’s license. You must take delivery of the car yourself and while you can bring someone along with you, you cannot send someone to pick up the car for you. Even cooler? You can do European delivery for cars that you finance or even cars that you are choosing to lease.

The end of European deliveries

On May 18th the North American headquarters will no longer accept pre-reservation forms, but BMW will honor all current agreements for the European delivery of 2021 models that already hold a deposit as long as they are taken delivery of within the newly specified timeline.

All European deliveries to the United States must be completed before September of this year, including any that are currently under deposit for newer models. This isn’t the end of a fun delivery experience for BMW owners, however, as there is another option in North America that requires significantly less travel for the average person.

BMW X2 compact crossover SUV on display at Brussels Expo
The BMW X2

BMW claims this decision was made for several reasons and is a direct result of a dropping lack of interest in the program and increasing interest in other delivery options that are more accessible to the North American clientele.

The BMW facility in Greenville-Spartanburg, South Carolina, offers a program called The BMW Ultimate Delivery Service. This program offers classroom and on-the-track instruction on driving and mastering your new BMW to ensure you are getting the best experience from your car possible. It also includes a tour of both the facility as well as the BMQ Zentrum facility, and because of it’s the location the new owner gets to drive their new BMW home through the beautiful roads of South Carolina.


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