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Brock Purdy, quarterback (QB) for the Super Bowl LVIII-bound San Francisco 49ers is making moves. The latest? The 24-year-old professional football player signed a national endorsement deal with Toyota, one of the world’s preeminent automakers. It’s the first time that the Japanese brand, the marque behind the ever-popular Camry, Corolla, Tundra, and 4Runner, has signed a deal with a specific player since signing its official sponsorship with the NFL. 

A tweet confirmed that San Francisco 49ers QB Brock Purdy has a deal with Toyota

10 days out from Super Bowl LVIII, San Francisco 49ers quarterback Brock Purdy signed a national endorsement deal with Toyota. A tweet from sports reporter Darren Rovel confirmed that Purdy entered into the official deal with Toyota.

According to Rovel’s tweet, the partnership is the first deal Toyota made with a professional football player in the National Football League (NFL) since the company signed its official vehicle sponsorship in October. As a result, Toyota is the “Offical Automotive Partner of the National Football League.”

Brock Purdy has been playing for the San Francisco 49ers since 2022, after signing a four-year contract. Interestingly enough, Purdy was the final pick of the draft that year. “Mr. Irrelevant,” as the final pick is called, is now Super Bowl-bound for the first time. 

The news isn’t surprising; Purdy famously splits his rent with a roommate and drives a Toyota Sequoia. The Sequoia, one of the Japanese brand’s full-size SUVs, is a sensible choice for the famous athlete to daily drive. However, it’s not exactly a flashy ride. It’s certainly not the sort of ride you’d expect an NFL quarterback to drive. 

San Francisco 49ers QB Brock Purdy, a Toyota partner, smiles on the field.
Brock Purdy | Kevin Sabitus, Getty Images

Still, the San Francisco QB’s choice of wheels reflects some brand loyalty. Today, Purdy made his relationship with Toyota official by signing an endorsement agreement.