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Shopping online should practically guarantee pricing transparency, but anyone who has spent enough time chasing down a good deal knows that’s not always the case. After extolling all the product’s virtues, the website will tell interested shoppers to “make an inquiry” or “contact a dealer” for pricing, often because, at least on the surface, they don’t want to waste their time with someone who can’t actually afford the car in question. That certainly seems to be the case with three ultimate luxury models on sale — the Lamborghini Urus, Aston Martin DBX707, and Rolls-Royce Phantom Series II — which sport luxury car prices so expensive that their websites won’t even reveal their prices.  

The Lamborghini Urus is an ultra-performance SUV with a mystery luxury car price tag  

For proof of the popularity of SUVs among buyers of all budgets, look no further than the existence of the Lamborghini Urus. The Raging Bull brand’s “super SUV” has been around since 2019, delivering distinctive Lamborghini performance and styling for those who want a far more practical package than the automaker’s other products. 

The Urus S, the “base” version, delivers 657 hp from a twin-turbo, 4.0-liter V8, and all kinds of performance kit to take advantage of its ample power, including a Torsen center differential, carbon ceramic brakes, and Pirelli P Zero Trofeo R tires.  

But how much does it cost? You won’t get a straight answer online. Lamborghini doesn’t even reveal pricing in the Urus’ media pack. Of course, some of this could be attributed to Lambo’s “ad personem” customization, which tailors each model to customer wants. But it’s probably more accurate to say that if you have to ask its price, you probably can’t afford it.  

The DBX707: Aston Martin’s ultimate SUV with no listed luxury car prices

Aston Martin’s answer to the Urus is the DBX, and the ultimate expression of the model is the DBX707. The 707 cranks up the standard DBX’s performance by upping the output of its AMG 4.0-liter twin-turbo V8 to 697 hp and adding kit like carbon fiber aerodynamic bodywork, a revamped gearbox, carbon ceramic brakes, and more.  

According to Car and Driver, the DBX707 will zip from 0-60 mph in just 3.1 seconds and to 100 mph in under eight ticks.  

It’s clear the DBX707 will have an equally impressive price figure, but the specific numbers aren’t revealed. Like the Urus, there are a bevy of customization options, but pricing for these upgrades, and the 707 itself, remain behind a shroud. The best prospective buyers can get is to submit their desired specs to a dealer.  

The Rolls-Royce Phantom Series II is only for the 1-percenters  

Rolls-Royce has been synonymous with the upper crust of the financial world as long as the automaker has been producing the ultimate coaches and luxury barges. Well over a century after the company was founded, the Phantom Series II continues Rolls’ credo of bigger is better — in its dimensions, its V12 engine, and, of course, its price.  

How much a baron or countess can expect to pay for the Series II isn’t revealed without further online research— but spoiler alert, it’s a lot. The main reason Rolls-Royce doesn’t reveal the price of its flagship is every model is bespoke down to the smallest of details, so pricing is ultimately determined by how buyers spec it.  


No One Can Buy a Lamborghini Anymore