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Sometimes vehicles in the automotive industry are over-hyped. We hope this isn’t the case with the much-anticipated next-generation Toyota Tacoma because it has a massive reputation to live up to. The 2024 Toyota Tacoma already blowing the minds of critics and has the best value retention despite not being here yet. 

The 2024 Toyota Tacoma has the best-retained value 

The 2024 Toyota Tacoma  off-roading in sand
2024 Toyota Tacoma | Toyota

According to Money, which feels like a hard name to argue with, the 2024 Toyota Tacoma smashed the competition with the best retained value. The Tacoma also received a Best Residual Value award from J.D.Power. 

The 2024 Toyota Tacoma starts with an MSRP of $30,500. Money claimed that it’s the cheapest starting price aside from the Ford Maverick and Hyundai Santa Cruz, but that’s not true. 

The 2024 Nissan Frontier has an MSRP of $30,030 and the 2024 Chevy Colorado rings in at $29,500. But the Tacoma is more affordable than the 2024 Honda Ridgeline, 2024 Ford Ranger, and 2024 Jeep Gladiator. 

But the Tacoma does provide plenty of value with a long list of standard features. The Tacoma SR starts with a leaf-spring rear suspension, 17-inch steel wheels, LED headlights, a composite cargo bed, a class IV trailer hitch with a seven-pin wiring connector, keyless entry, push-button start, an 8.0-inch infotainment system, and wireless Apple CarPlay/Android Auto. 

Standard safety features include forward collision warning, automatic emergency braking, adaptive cruise control, lane departure mitigation, and lane centering. 

The standard 2.4-liter four-cylinder engine provides 228 hp and 243 lb-ft of torque. Rear-wheel drive is standard, but 4×4 with low-ranger gearing is available. 

While the Colorado has 237 standard hp, it doesn’t have a standard hitch, composite bed, or keyless entry. It has fewer standard safety features as well. The Frontier has 310 standard hp but way fewer bells and whistles. 

The 2024 Tacoma hasn’t been delivered yet because we’re still waiting on its official fuel economy estimates for the hybrid engine. 

But to truly judge its value, it needs to be put to the test. When the new Toyota Tundra rolled out, the weather stripping was prone to falling out and there were some interior issues. 

If the Tacoma has the same quality issues then its residual value will be lowered, so stay tuned for updates. Things might change when these trucks finally reach dealerships.