2024 Ford Bronco: What Will a Realistic Build Cost You?
The Ford Bronco combines fun style and off-road chops like little else. From its retro-inspired bodywork to its brawny construction, this American SUV is built for a good time on the trails. Because of that, it’s been a hit with consumers.
Ford offers a range of Bronco trims—including 2-door and 4-door body styles—tailored to individual budgets and preferences. That lets more people get behind the wheel of this iconic sport utility vehicle.
Using Ford’s Build and Price tool, I configured a new Bronco that’s a mix of solid value and high-end equipment. Here’s what I ended up with.
Realistic 2024 Ford Bronco build: trim and powertrain
I live in the Green Mountains of Northern Vermont. Conditions can get pretty harsh here. From snowy mornings to beat-up back roads, I need an SUV with rugged performance and a strong powertrain. I’m also an outdoor enthusiast, so I need plenty of room to store my gear. But I don’t want a lot of luxury add-ons. Using the Ford Build and Price tool, here’s how I spec’ed my Bronco.
To start, I chose the Black Diamond trim in a 4-door body style. At $43,370 (plus destination) it brings off-road upgrades like a locking rear diff, heavy-duty skid plates, and rock rails. Having four doors gives me plenty of room for family and friends, along with storage for snowboards and related equipment.
Next up was picking a powertrain. The 4-door Bronco Black Diamond is a big vehicle. At around 5,000 lbs, it has the heft of a rugged off-roader. To that end, I picked the optional 2.7-liter turbo V6 with 330 hp and 415 lb-ft of torque. That also added a 10-speed auto, for a total price increase of $4,140.
The standard part-time 4×4 system had plenty of capability for my needs, and the seven G.O.A.T. (Goes Over Any Type of Terrain) modes brought efficiency and traction.
There are plenty of options and accessories
With a simple yet capable build so far, I added personalized options for a unique ride. With so many new Broncos on the road these days, it was fun to configure something a little different. Here’s what I picked.
To begin, I went with Hot Pepper Red Metallic Tintcoat paint ($495). It brought a vibrant appearance to the already energetic-looking SUV. Not only that, but its metallic sheen added depth and spark.
Next, I added a hard top for $1,895. When it’s below zero and snowing, having extra protection is vital.
For extra style and function, I opted for the fender flare kit ($520). Not only did that bring trophy truck looks, but also paint protection in challenging conditions.
Lastly, I added a spare tire cover with TG stamping ($120) for even more retro nostalgia.
Inside, the standard marine grade vinyl seats, 7-speaker sound system, and 12-inch LCD touchscreen suited me just fine. I didn’t feel the need to dress up my utilitarian build.
In the end, my realistic Ford Bronco build totaled $52,315 (plus destination). For that, I got a function-first SUV with sweet retro style and rugged equipment. Without adding too many comfort and convenience options, this classic SUV’s brawny essence shined through. For a Vermont winter, it’s an excellent package.