The 2023 Nissan Titan’s Price Hurts It More Than Anything Else
Most consumers don’t mind paying a little bit extra for a truck if it has superior towing abilities or a nicely appointed interior. Of course, that doesn’t mean that the most expensive truck has all the features you want. Despite the standard model being overpriced, the Nissan Titan is surprisingly underwhelming. Find out how the Nissan Titan’s price holds it back significantly.
How expensive is a new Nissan Titan?
The Nissan Titan costs at least $45,770 if you purchase it straight from Nissan, and that’s before any shipping fees. Meanwhile, a Toyota Tundra that’s the same size as the Titan can be had for just under $40,000. The Ford F-150, despite its overwhelming popularity and best-in-class maximum towing capacity, starts at just $33,835.
A new 2024 Ram 1500 retails for $38,570. The GMC Sierra 1500 and Chevy Silverado 1500 are slightly pricier, but you still won’t pay over $40,000 for the base trims. In fact, you could get one of the crew cab models for the same price as the Nissan Titan with its smaller cab.
The Nissan Titan might be the worst full-size pickup truck
Considering that the Nissan Titan is currently in last place on U.S. News rankings, its high entry fee only makes it look worse. While its high interior quality and proven crashworthiness boost its overall score, its performance is rated barely above average. On paper, the Nissan Titan’s 400-hp V8 looks like it would have enough brawn to pull off some tough towing jobs. However, it only allows the Titan to tow up to 11,033 lbs and carry 1,697 lbs in the cargo bed. That’s still a lot of equipment that can be moved, but nearly all of the Nissan Titan’s rivals can do better.
If you want a different engine, you’re out of luck. With no diesel options on the table, you’re also stuck with the V8’s poor fuel economy ratings. At best, the Nissan Titan can earn 16/21 mpg city/highway. It’s one of the only pickups without an available eight-foot cargo box, so your options regarding what you can actually haul are more limited.
The Nissan Titan can get you to where you’re going in one piece, but you probably won’t enjoy it. Critics say that corners trigger excessive body roll, which can feel even more nerve-wracking when combined with the Titan’s heavy steering. It’s better suited for leisurely rock crawling and other adventures away from civilized pavement, but only if you have the Pro-4X model. That trim demands $53,580 to start, but at least you won’t pay extra for four-wheel drive.
Here’s what you’ll get for the cheapest Nissan Titan price
If you stick with the Nissan Titan SV, you’ll get a two-door King Cab paired with a 6-ft.-6-in. cargo box. This cab can seat up to five passengers, but rear-seat space is limited. The cargo box comes with standard tie-down cleats and overhead LED lights, while the tailgate features dampening assistance and a locking mechanism.
Inside, the seats are covered with a stain-resistant cloth fabric. A power-adjustability lever and heat settings for the front seats can be added for an additional cost. Power windows are standard for both rows, though the back window facing the cargo box has a manual lever.
There’s a 7.0-inch infotainment screen in the center of the cabin, and the Uconnect interface recognizes voice commands and has standard smartphone integration. In addition to many advanced driver safety systems, the Nissan Titan SV has trailer sway control and hill start assist.
It’s not a bad package for a base truck, though we’d expect some nicer seats and a bigger cab for over $45,000. Because Nissan decided to end the Titan’s reign, this truck doesn’t have a lot of time to redeem itself. Its sales will likely continue to stay low, especially with all the better trucks available.