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The 2023 Kia Soul EX is the fully loaded version of the subcompact SUV. The 2023 Soul EX is one of the most affordable fully loaded SUVs on the market. Even if you include every option that Kia has to offer for the Soul, the EX is still affordable compared to rivals.

How much does the 2023 Kia Soul EX cost with every option?

A blue 2023 Kia Soul subcompact SUV is parked.
The 2023 Kia Soul | Kia

The 2023 Kia Soul EX has a starting price of $24,090. Kia offers plenty of optional accessories as well as exclusive colors for those willing to pay the price.

Kia offers 11 different optional accessories for the Soul EX. If you add all optional accessories to a 2023 Soul EX purchase, the subcompact SUV’s total price adds up to $27,340. Some of the most notable accessories include cross bars, a lifestyle hitch, and illuminated scuff plates.

Kia Soul buyers can get the Soul EX in Snow White Pearl or Fusion Black for an additional $345. A 2023 Kia Soul in either color, including all optional accessories, would cost $27,685.

What’s so great about the Kia Soul?

There are plenty of reasons to love the Kia Soul. One of the main reasons that drivers choose the subcompact SUV over rivals is because of its affordable starting price. Kia Soul pricing allows access to all trims for the average driver and all options.

According to Kelley Blue Book, new vehicle prices hit over $48,000 in 2022. So, the fully loaded Soul trim is a breath of fresh air for many drivers. Kia’s subcompact SUV may not be the most exciting model to drive, but it works well as an affordable daily driver.

Drivers enjoy the Kia Soul because of its quirky design. It also has great fuel economy and a surprisingly roomy interior.

Should you get a 2023 Kia Soul?


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The 2023 Kia Soul starts at $19,790. It comes in four different trim levels. Every new Soul model comes standard with a 2.0-liter four-cylinder engine to make 147 horsepower and 132 lb-ft of torque.

The subcompact SUV achieves 29 miles per gallon in the city and 35 miles per gallon on the highway. It can travel for 457 miles on a full tank of gas. That’s more driving range than some of its fiercest rivals thanks to the Soul’s large tank capacity (14.3 gallons).

If you’re looking for the best subcompact SUV on the market, the Mazda CX-30 and Hyundai Kona may be better options. The Mazda CX-30 is known for being incredibly refined. The Kona made a name for itself because of its attractive exterior design and engaging driving dynamics.

The 2023 Kia Soul is arguably the most value-oriented option. Car and Driver recommends the GT-Line because it appears sportier than other Soul trims. That being said, the 2023 Soul GT-Line doesn’t actually have more impressive specs than other Soul trims. So, the affordable Soul EX is the way to go for most drivers because of its long list of standard features. If value is what you’re after, the 2023 Kia Soul is a clear segment leader.