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The Ford F-150 King Ranch trim has a western theme in the cabin, but that might not appeal to you. Thankfully, the 2023 Ford F-150 Platinum brings a more upscale urban vibe to offer a different take on luxury truck driving. Ford has three versions of the F-150 in the luxury pickup truck market. The Platinum trim is the second of the three, and it’s certainly worth a look.

How does the 2023 Ford F-150 Platinum differentiate itself?

2023 Ford F-150 King Ranch Parked
2023 Ford F-150 King Ranch | Ford

The western theme of the King Ranch is impressive, but the Platinum delivers something more in the F-150 full-size pickup truck. When you see the Platinum version, Car and Driver tells us that Ford adds more chrome exterior items, the option of black seats instead of the Carmelo color, 20-inch polished aluminum wheels, and power deployable running boards.

Superior comfort and convenience in this Ford truck

Not only will you see power deployable running boards in the 2023 Ford F-150 Platinum trim, but you’ll enjoy the benefits of massaging front seats and heated rear seats. These features provide the comfort and convenience you desire.

Open the doors, and the running boards move into place to offer a step upward into the cab. Everyone can be more comfortable with the heating offered when it’s cold out. After a long day at work, the massaging function of the front seats can relax your muscles on the way home.

Does the Platinum trim come with any options for the 2023 Ford F-150?

Red 2023 Ford F-150 kicking up dust on the trails
2023 Ford F-150 | Ford

Yes, there are a few options available for this luxury truck. A few of these items are:

  • 18-speaker Bang & Olufsen audio system
  • Co-Pilot 360 Assist 2.0 safety package
  • Pro Trailer Backup Assist

What powertrain does this luxury Ford truck offer?

The 2023 Ford F-150 Platinum comes standard with the 5.0-liter V8 engine attached to a 10-speed automatic transmission. This powertrain delivers 400 horsepower and 410 lb-ft of torque.

Two additional engines are optional, giving you some power choice. These engines are the 3.5-liter twin-turbocharged V6 that delivers 400 horsepower and the hybrid PowerBoost engine that offers up to 700 miles of driving range with a full tank of gas.

Can you get BlueCruise in the Platinum trim?

Ford BlueCruise Display
Ford BlueCruise Display | Ford

Yes, if you add the Co-Pilot 360 Assist 2.0 package, you’ll add the benefits of a forward sensing system, BlueCruise, and Active Park Assist 2.0. Notice the second feature is the BlueCruise, which provides hands-free driving on mapped roads that are saved in the system.

How much does this luxury pickup truck cost?

The 2023 Ford F-150 Platinum begins at $63,695. Adding more features to this truck will take the price up to a higher level. Considering the cost of some of the other luxury trucks in the market, the starting price is competitive.

Is this Ford truck any good?

Front angle view of blue 2023 Ford F-150, highlighting full-size pickup truck alternatives costing under $37,000
2023 Ford F-150 | Ford

We know the Ford F-150 is a great truck. The 2023 Platinum trim gives you a pickup filled with comfort and luxury items while offering an impressive package of power and strength for your drive.

Next, check out the best new trucks and SUVs for camping, or watch the Ford F-150 video below:


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