If you’re in the market for a Ford Bronco, it isn’t likely that you’ve also considered the Land Rover. They’re not exactly the same vehicle. In fact, they’re pretty different. Yet both the 2021 Ford Bronco and 2021 Land Rover are sporty SUVs, and Ford says they’d consider upscaling the Bronco to make it competitive with the Land Rover. So what would it take for Ford to lose the removable top and class up the Bronco?
What does the 2021 Ford Bronco have to offer?
Well, first of all, it’s the Bronco. When news hit that the Ford Bronco was making a comeback, people were ecstatic. People love it so much that Ford is even thinking of making an electric version.
What the 2021 Ford Bronco has that makes it unique is its combination of ruggedness and general appeal. Unlike the Jeep Wrangler, you won’t look like a college kid headed to the beach in it. Yet also unlike the Land Rover, you won’t look like you just closed a multi-million dollar deal and are on your way to your third house in the Hamptons. Though Ford is considering changing that.
What the 2021 Ford Bronco does offer is a four-wheel drive with a removable top. In that way, it’s sorta like the Wrangler, and also really unlike the Land Rover. You can also get the Bronco as a stick shift, which is attractive to people who love to have full control while off-roading.
Why would Ford consider competing against the luxurious Land Rover?
Ford Authority talked to the Ford Bronco’s Chief Engineer, Eric Loeffler. He says that right now the Bronco is the way it is because that’s how people like it. When asked if they’d think about hammering that removable top on and giving the Bronco the same quiet cabin as the Land Rover, Loeffler was cautious. He said, ““Will someone in the aftermarket do it? Maybe. But generally speaking, we think that most people will want to be running around with the top off. But if we get customer demand for it over the next couple of years, then we’ll consider it.”
The Land Rover has obvious high-end appeal
This is one thing that the Ford Bronco doesn’t have. While it may be nice – and it is – it’s still a wild and free SUV. The Land Rover, on the other end, shouts luxury from the rooftops. Everything about it says “I’m expensive,” and yet Ford’s mainstream appeal rugged SUV could still compete against it.
Loeffler told Ford Authority, “Then you know, there are those of us who wonder what would happen if you wanted to go full Land Rover fighter with this vehicle, way up end, and then you would notice that they don’t have a removable top and they need that for quietness and so forth, so if we ever wanted to do something like that, then that could happen.”
If you’ve ever dreamed of having a super nice Ford Bronco, now is the time to speak up. If enough people want Ford to quiet the cabin and up the luxury in and out of the Bronco, it just could happen.