Why Is the 2022 Chevy Equinox so Popular?

What are the best-selling SUVs in America? One of the top sellers is the 2022 Chevy Equinox. Even with new and redesigned models coming out, consumers keep buying the Chevrolet offering. Is there something about the Equinox that keeps them coming back for more? Why is the 2022 Chevy Equinox so popular?

People keep buying the 2022 Chevy Equinox

2022 Chevrolet Equinox. Why is the small SUV so popular? Cheap and affordable? Customizable?
2022 Chevrolet Equinox RS | Chevrolet

According to GoodCarBadCar, the Equinox is the second best-selling small SUV for Q2 2022. Only trailing the Toyota RAV4, it sold 60,642 units. Sales are up compared to last year’s same period, during which only 55,449 2021 Chevy Equinox models were sold. Outselling models like the Honda CR-V, Nissan Rogue, and Kia Sportage is no easy task. Despite being the best-seller, the RAV4 is actually down in sales by a lot compared to Q1 2021. Toyota’s popular small SUV sold 66,493 units, down from 106,940 last year.

Furthermore, Chevy’s other small SUV is the Trax. It’s clearly not nearly as popular as the Equinox. However, that’s not surprising since it’s even smaller and therefore less desirable to most families. Comparatively, the more minuscule Chevy SUV sold just 9,753 units, roughly half of its Q2 sales from 2021.

What’s so good about the Chevy Equinox?

2022 Chevy Equinox RS Interior | Chevrolet

First and foremost, customers love the price of the 2022 Chevy Equinox. According to Edmunds, the LS base model of the small SUV is only $26,995. From there, the lineup of models gains many features without becoming too expensive. Even the fully-loaded Premier trim is just $32,195, a roughly $5,000 difference between the four trim levels. In short, no matter how many bells and whistles you want with the Equinox, your price won’t even break $35,000.

Fortunately, the Equinox is well-equipped despite its low starting price. Even base models have Apple CarPlay/Android Auto, a turbocharged 1.5-liter four-cylinder engine, a 4G LTE Wi-Fi hotspot, and keyless entry/ignition. Front-wheel drive is standard, with optional all-wheel drive available for every version of the small SUV. Moreover, a suite of standard driver aids comes with every Equinox. This includes forward collision mitigation, lane-keeping assist, and a rear-seat reminder, which tells you to check the rear seat before exiting the vehicle.

Why is the Equinox so affordable?

RELATED: What’s Different About the 2022 Chevy Equinox LS and LT?

One of the things Chevy does differently with the Equinox is use options strategically. Thanks to immense customization in the Equinox lineup, starting prices are much lower. For example, base model LS buyers can also get an LS Convenience package, which adds a power-adjustable driver’s seat, an enhanced driver information display, and rear privacy glass. This trend continues throughout the lineup, even with the range-topping Premier model.

Buyers of the highest Equinox trim are still without AWD and other essentials. However, they’re available for an additional fee. For example, the Confidence and Convenience II package adds a heated steering wheel, a power-adjustable passenger seat, ventilated front seats, heated rear seats, adaptive cruise control, and a surround-view camera system. Lastly, the Infotainment II package is available, offering navigation and a Bose sound system.

In conclusion, the 2022 Chevy Equinox is so popular because it’s affordable. With a four-trim lineup, buyers can get any version within a few thousand dollars. Moreover, they can customize nearly any extras into whichever model they like. Chevrolet keeps its SUV affordable by limiting features but providing many optional choices. As a result, the 2022 Chevy Equinox is one of the most popular small SUVs in the US.

RELATED: Should You Buy a 2022 Chevy Equinox LS or LT?