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Toyota models are known for their dependability. A well-maintained Toyota SUV can easily last for upwards of 20 years. The longest-lasting Toyota SUV in the company’s current portfolio offers great value. That said, it has little hope of outselling the top dogs in its segment for 2023 (or 2024). Here’s why Toyota’s longest-lasting SUV still can’t outsell popular Chevrolet full-size SUVs.

The Toyota Sequoia isn’t outselling Chevy rivals

A red 2024 Toyota Sequoia full-size SUV is driving on the road.
The 2024 Toyota Sequoia | Toyota

Toyota produces one of the longest-lasting SUVs in history: The Toyota Sequoia. There’s plenty to love about Toyota’s current largest SUV model, but numbers don’t lie. The Chevrolet Tahoe and Chevrolet Suburban both regularly outsell the Sequoia year after year.

Even after the Sequoia’s new redesign, consumers are still choosing Chevy full-size SUVs over the Sequoia. What is even stranger to some drivers is that the Toyota alternative is known to outlast rivals, including models from Chevrolet. So, what gives? Why are so many consumers choosing the Chevy Tahoe and Chevrolet Suburban over the Toyota Sequoia?

Why the Chevrolet Tahoe and Suburban sell so well in 2023

A blue 2023 Chevrolet Tahoe full-size SUV is parked.
The 2023 Chevrolet Tahoe | Chevrolet

The Chevy Tahoe and Suburban dominate full-size SUV rankings and happen to be the best-selling models in their segment. American SUVs aren’t typically segment leaders, so Chevy’s full-size SUV dominance is no small feat. What is it about these American SUVs that drivers love so much?

Reasons drivers love the Chevrolet Tahoe and Suburban:

  • Plenty of cabin and cargo space
  • Hearty powertrain options
  • Relatively efficient for their sizes
  • Comfortable with premium material offerings
  • Great standard features and feature options
  • Excellent value proposition for long-term ownership

The Tahoe and Suburban are large and in charge. They’re easy to love because they are spacious, powerful, and comfy. Sure, they can get pretty pricey (like most full-size SUVs), but they provide great value for the long haul. Furthermore, used models are even better deals for many consumers.

The 2024 Chevy Tahoe is being praised for its quiet cabin, roomy third row, and handling. The 2024 Chevy Suburban is getting love for its humongous cargo area, exciting powertrain options, and smooth ride quality.

Why drivers are passing on the 2024 Toyota Sequoia

Before diving into all the reasons that the 2024 Sequoia is almost certainly expected to be outsold by Chevy rivals, let’s explore the full-size SUV’s evolution over the past few years. Prior to its redesign for the 2023 model year, the Sequoia’s overall ratings from major automotive publications were astoundingly low.

The main gripe that experts, reviewers, and drivers had with the nameplate was that it was a gas guzzler. It got 13 miles per gallon in the city and 17 miles per gallon on the highway, making it one of the thirstiest SUVs on the market. Additionally, as rivals received updates and redesigns, the Sequoia began to look more and more antiquated. It was untouched by time (and not in a good way).

Today, following the Sequoia’s recent redesign, the full-size SUV is arguably more appealing than ever before. Toyota replaced its V8 engine with a standard hybrid powertrain system. Furthermore, the redesign includes a bold new exterior and modern interior. That said, it’s clear that the Sequoia nameplate is still finding its rhythm and could use a few more updates to really compete with segment leaders.

Starting MSRP$60,875 (SR5)
Base Engine/Powertraini-FORCE MAX Twin Turbo V6 Hybrid
Power Output437 Horsepower, 583 LB-FT of Torque
MPG21 City, 24 Highway
2024 Toyota Sequoia Specs.

Many drivers are passing on the Sequoia and opting for a Chevrolet Tahoe or Suburban because the American alternatives have consistently provided great value. The Sequoia still has some growing to do if Toyota wants it to compete with Chevy full-size SUVs, but it’s certainly on the right track.


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