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Every year has winners and losers in production numbers. For various reasons, some trucks don’t see impressive sales. Chip shortages, lagging EV startup funds, and model changeovers can affect pickup truck sales. So let’s look at the least popular pickups and why they were the worst-selling trucks of 2022.

1. Lordstown Endurance: 31 units

With sales of only 31 units last year, the Lordstown Endurance almost doesn’t belong on this list of the worst-selling trucks. But this EV took so long to get into production, and Lordstown Motors’ financial situation is precarious, this might be its only shot at making any list. The company estimated it could produce 50 Endurance trucks by the end of 2022, but that wasn’t to be. What’s worse is that of those 31 sales, 14 owners got recall notices. The EV maker recently announced it will cease Endurance production “in the near future.”

2. Rivian R1T: 9,900 units

The Rivian R1T is one of the worst-selling trucks of 2022
2023 Rivian R1T | Rivian

Though 9,900 isn’t a great showing based on earlier sales estimates, at least Rivian didn’t end up with the fewest trucks sold. The Wall Street Journal reports these EV startups have difficulty ramping up production. That does not bode well for other companies ready to launch, like Fisker. Still, living in South Orange County, California, this writer sees many Rivian R1Ts driving around and has spoken with owners who are happy with these electric trucks.

3. Nissan Titan: 15,064 units

The 2022 Nissan Titan parked in the dirt
2022 Nissan Titan | Nissan

Nissan is no startup, and the Titan nameplate is decades old. With the automaker cutting many Titan options and not freshening its full-size truck faster, fewer sales result. Rumors of its continued or discontinued production also make the Titan a tough choice for buyers

4. GMC Canyon: 27,821

The 2023 GMC Canyon off-roading in sand
2023 GMC Canyon | GMC

Moving only 27,821 units, the GMC Canyon is the worst-selling midsize truck of 2022. And this segment is hot, so one would expect better from the Chevrolet Colorado’s first cousin. But Canyon sales might fare better in 2023 with the refresh. That also gives it a headstart before the Toyota Tacoma and Ford Ranger hit showrooms. 

5. Hyundai Santa Cruz: 36,480 units

A 2023 Hyundai Santa Cruz, one of the best midsize pickup trucks.
Hyundai Santa Cruz | Eric Boman, MotorBiscuit

We expected better from Hyundai’s truck/crossover, but 36,480 is not a terrible sales number. And this unibody pickup segment is just getting hotter, which will only increase interest in the Santa Cruz. So it is expected to beat last year’s figures handily in 2023.

6. Honda Ridgeline: 42,762 units

The 2023 Honda Ridgeline off-roading in mud
2023 Honda Ridgeline | Honda

The original unibody pickup has been around in its current state for a few years, so momentum has slowed. But Honda is hip to the segment’s significance, and a new Ridgeline is expected (along with a redesigned Passport SUV) with more aggressive styling in 2024. However, the current Honda pickup is still a solid choice for many buyers.

7. Ford Ranger: 56,987 units

White 2023 Ford Ranger off-road
2023 Ford Ranger | Ford

You wouldn’t expect the Ranger to sit among the worst-selling trucks, but keep in mind that it has been available stateside since 2019. So this is the pickup’s fifth year with few changes. Also, this truck has been available in other parts of the world since 2011, so it desperately needs a redesign. We’ll see a new Ford Ranger before the end of 2023.


No One Wants to Buy These Worst-Selling Pickup Trucks