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Toyota returned the Crown to US markets for the 2023 model year, concluding a long hiatus. Though many owners call it one of the best sedans, the Toyota Crown has failed to catch on. This is the case due to both low sales and a lack of overall discussion surrounding the full-size hybrid sedan. However, both the 2023 Toyota Crown and the new model are excellent cars for several reasons.

Here’s a look into what some people are missing and why the recently revived Crown isn’t more popular.

The Toyota Crown isn’t among the best sedans regarding sales

As with releasing any new car, Toyota hoped the Crown would be a big hit. After all, some of its rivals had recently succeeded with revived nameplates. However, that’s not the case here. According to GoodCarBadCar, the car has only sold 4,715 units in 2024. While this is low, it should be acknowledged that this is an increase over this time last year.

The Toyota Crown isn't selling well
2024 Toyota Crown | Toyota

For comparison, one of Toyota’s other hybrids, the Prius, sold almost double what the Crown was able to move. However, that is a more trusted name for the US auto market.

It’s easy to expect the new Crown to perform better in sales. After all, it’s coming from a trusted mainstream automaker. However, there is a ton of competition for this section of vehicles, some of which come from Toyota. Additionally, the Toyota Crown isn’t inexpensive, as the 2024 model starts at $40,350.

The Crown could actually be a good car

The 2023 Toyota Crown didn’t come out that long ago, which means it might be too early to say this is a reliable option. However, the car does have the makings of a really good vehicle. The 2024 Toyota Crown has two powertrain options, both of which use a 2.5-liter hybrid. The base makes 236 horsepower. However, the other option is turbocharged with a maximum output of 340 horsepower.

Regarding speed, the base powertrain accelerates from 0 to 60 miles per hour in about 7.1 seconds. The turbocharged version is among the best sedans for speed, as it only needs 5.7 seconds for the feat. For comparison, the 2024 Toyota Camry Hybrid gets from 0 to 60 MPH in 7.4 seconds. The less powerful engine averages 42 miles per gallon in the city and 41 MPG on the highway.

On the inside, the Crown looks wonderfully upscale. It comes standard with eight-way heated and power-adjustable front seats, ambient lighting, and automatic dual-zone climate control. Regarding interior tech, it uses a 12.3-inch touchscreen display that works with Android Auto and Apple CarPlay.

Overall, the 2024 Toyota Crown is a solid vehicle. It’s a bit expensive, but the Crown has the features to match. However, this is a crowded market with tons of options.