As seen with coronavirus (COVID-19), global pandemics can wreak havoc on populations, causing significant illness and death. In 2006, Bono, the singer and songwriter of the rock band U2, created (RED) to fight the AIDS pandemic. Now, (RED) is also fighting the coronavirus pandemic. Ram, Jeep, and Fiat are helping Bono’s organization with special-edition (RED) models, including the 2022 Ram 1500 Limited (RAM) RED Edition pickup truck.
Ram will donate sales of the Ram 1500 Limited (RAM) RED to the Global Fund
Ram joins forces with Bono’s (RED) foundation with the uniquely styled Ram 1500 Limited (RAM) RED Edition. Ram, along with Jeep and Fiat, pledged to donate at least $4 million to the Global Fund to fight pandemics and health emergencies with the (RED) foundation.
In addition to Ram, Jeep, and Fiat, (RED) partners with many other prominent brands and people to create (RED) products and experiences. All of these products and experiences raise money for the Global Fund. Other brand partners of (RED) include Apple, Starbucks, Amazon, Vespa, Beats by Dr. Dre, and Louis Vuitton.
Since its inception in 2006, (RED) raised nearly $700 and helped more than 200 million people. The funds go toward communities that have been hit the hardest by pandemics. Bono called the (RED) partnership with Ram, Jeep, and Fiat “a power shot in the arm” to fight pandemics and “the complacency that fuels them.”
“I’m here to sell an idea that unless this pandemic is defeated everywhere, no one is safe anywhere. I’m not sure it’s clear that people realize that it’s not an act of charity to get vaccines out to people who live on the other side of the world. It’s enlightened self-interest.”– Bono, U2 frontman and co-founder of (RED)
What features does the 2022 Ram 1500 (RAM) RED offer?
The 2022 Ram 1500 Limited (RAM) RED made its debut at the State Fair of Texas on September 23, 2021. Based on the Limited Crew Cab model with a 5’ 7” bed configuration, the Ram 1500 (RAM) RED has unique (RED) brand design cues. This includes unique R-A-M (RED) door badging, R-A-M text on the grille, and a (RED) badge on the center console lid.
Buyers of the Ram 1500 (RAM) RED have a choice of three engine options. The 5.7-liter HEMI V8 engine, which is offered in both an eTorque mild-hybrid configuration and a non-hybrid variant, doles out 395 hp and 410 lb-ft of torque. Also, customers can get the 3.0-liter EcoDiesel V6 engine, which churns out 260 hp and 480 lb-ft of torque. When properly equipped, the Ram 1500 (RAM) RED can tow up to 8,190 pounds.
2022 Ram 1500 Limited (RAM) RED Edition release date and price
The 2022 Ram 1500 Limited (RAM) RED Edition will be released at the end of 2021. Ram hasn’t yet announced the price of the Ram 1500 (RAM) RED. However, to give you an indication of its cost, pricing for the 2022 Ram 1500 Limited starts at $58,960.
The Ram, Jeep, and Fiat partnership with Bono’s (RED) organization has the potential to be an impactful endeavor. Not only will it raise money to help fight the coronavirus and AIDS pandemic, but it will also raise people’s awareness too. The Ram 1500 (RAM) RED is an attractive truck and a unique way for people to make a positive impact.