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Stellantis, which owns several sub-brands, saw an increase of 6% in sales for the second quarter of 2023. However, the only two brands seeing year-over-year increases in sales are Dodge and Chrysler. Some of the others didn’t fare so well in the U.S. markets. How well did Dodge and Chrysler perform in sales, and how poorly did the other brands do? Let’s take a look. 

Dodge’ sale’s numbers for the second quarter of 2023

Dodge is seeing the biggest increase for Stellantis. The second quarter sales rose 31% over the same period last year, according to Stellantis’ website. The biggest seller with this brand is the 2023 Dodge Durango, which increased a whopping 82% over 2022.

The brand’s Charger sedan also saw an increase in sales. It rose 7% this year, but its twin the Challenger didn’t fare quite as well. With a drop of 11%, Dodge’s other muscle car lags behind. The newest offering, though, the Hornet crossover, which began selling in the second quarter, saw an impressive 2,597 sales, which is promising for the brand. 

How Chrysler is faring so far this year

Chrysler, doesn’t offer an extensive lineup. However, it saw an increase of 33% in sales for the months of April through June this year (up 23% year to date). One of its biggest sellers is its Pacifica van, which rose 40% in the second quarter over last year. 

Its hybrid model, though, outsold it. With an increase of 112%, the Pacifica Hybrid model landed in the No. 4 spot for PHEVs on U.S. soil. The 300 sedan didn’t do as well as the Pacifica. This model dropped 13% for Qtr 2 of 2023. That’s despite the Special Edition 300C offering, which Chrysler dropped a V8 engine into. 

Its 300 sedans will be leaving the lineup soon, which, based on sales figures so far this year, may not be missed much. Only time will tell if the Pacifica can keep up the momentum in sales as it will be the brand’s bread and butter for now. 

How are the other Stellantis sub-brands doing?

While Dodge and Chrysler are outperforming in the second quarter, sales for the other Stellantis sub-brands are disappointing, which is a bit of a concern. One of the biggest surprises is with Ram. While the brand saw a positive increase in this quarter, 3% overall, it’s year to date sales are slight down comapred to last year.

Another disappointment is Jeep, which is the only brand under Stellantis to have a decrease in sales for the second quarter. With a drop of 3% overall, Jeep’s Wrangler performed poorly with a 13% decline in sales. It wasn’t the worst, though. Its Gladiator model dropped 34% in the months of April to June. 

Even the Wagoneer and the 2023 Grand Wagoneer fell this quarter. The Wagoneer dropped 21%, while the Grand Wagoneer had a sales decline of 18%. On a more positive note, the Jeep Wrangler 4xe rose 56% in sales, the Compass increased by 28%, and the Grand Cherokee rose 19%in sales. 

Fiat and Alfa Romeo bring up the rear for the Stellantis brands with 42% and 25% declines this quarter, respectively. 

Stellantis had an overall increase of 6% in sales for the second quarter of 2023. Jeep, Ram, Fiat, and Alfa Romeo declined in sales for those months, which is concerning. Do you think they will pick up the slack as the second half of the year unfolds?


2 Brands Are Driving Most of Stellantis’ Sales Volume