The auto industry is a competitive one. In the past decade, we have witnessed partnerships, sales, acquisitions, separations, and mergers of various car manufacturers, making it challenging to keep track of who owns what. However, 12 major brands are owned by one company: Stellantis.
In 2021, Stellantis became the latest brand to merge and become a super group of industry leaders. The brand manages several car brands from different automakers and is expected to give others like General Motors a run for their money. Let’s look at the 12 brands owned by Stellantis.
Background on Stellantis
Fiat Chrysler Automobiles (FCA) began seeking a merger between themselves and the French car maker Renault reaching a provisional agreement with the company. However, several factors hindered the consolidation from going through, the first being the French government’s behavior during negotiations and Nissan’s concern about its alliance proposal with Renault.
The FCA subsequently abandoned its quest for Renault and sought Peugeot S.A, and both parties agreed to the merger in December 2019. The agreement was that the merger would create the world’s fourth-largest automaker with annual cost savings on global vehicle sales approximated at $4.2 billion.
The European Commission approved the merger on December 21, 2020, and shareholders did so on January 4, 2021, with FCA being the surviving company. Shares began trading under the symbol STLA. On January 17, 2021, the combined company began going with Stellantis N.V., although the individual brands were to carry on with their logos and brand names.
According to The Drive, Stellantis is a Latin word derived from “stello,” which means “brighten with stars.” Stellantis announced in 2021 that it would be shifting to the manufacture of electric vehicles and even created a plan to avoid the expected shortage of car batteries.
A rundown of the seven car brands owned by Stellantis available in the US
Stellantis owns seven car brands sold in the U.S.. These brands include Chrysler, Alfa Romeo, Dodge, Fiat, Jeep, Maserati, and Ram. Dodge has developed a vast market in recent years due to its Hellcat models. However, its lineup is slowly aging, and some experts speculate that it may not be able to hold out any longer.
Additionally, Stellantis classified the brand under the generic “American brands category,” banding it together with Ram and Chrysler. Therefore, if Dodge wants to survive, it will require serious investment in a new lineup. Luckily, Stellantis CEO announced the company would be pumping funding to its brands for the next ten years, offering Dodge some hope.
Fiat also seems to be bringing in poor numbers in the US amidst its “affordable electrification” march, and Chrysler might be on its deathbed. Chrysler has survived almost a decade with one minivan whose numbers continue to shrink, and its lineup of sedans is anything but innovative.
Alfa Romeo has managed to rake in profits despite some of its models falling to the bottom of the barrel in test drives. The hope is that the Stellantis merger will enable solutions that will create a more dependable name for the Italian manufacturer.
The Jeep was one of the reasons the FCA remained afloat before the merger. The versatile off-roader has been making numbers for years, and Stellantis now says they want to expand on its success. The extra funding makes Jeep’s future extra bright.
Lastly, Maserati may have had a few years of stagnant sales and aging lineups, but the MC20 offers hope for a comeback. There have been reports that Stellantis aims to make Maserati an all-EV brand to compete with Tesla, so that looks like a sustainable future for Maserati.
A review of Stellantis’s five brands sold outside the US
Citroёn is known for its cutting-edge experiments that have kept it alive in today’s cutthroat competition. DS Automobiles could give Stellantis a great segue into mainstream premium subcompact CUV offerings they currently lack.
Peugeot is scheduled to reenter the US market early this decade, and Stellantis could use this brand to ramp up enthusiasm for its overseas brands. Opel gives Stellantis an avenue into global research and development, while Vauxhall allows the titan to bring its expertise from the UK into creating family-friendly and light commercial cars.