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Ferrari has long been known for its extraordinary supercars, but times are changing. SUVs and trucks have become many drivers’ vehicles of choice, especially as they’ve grown more fuel efficient. Consumer demand has forced more than one automaker out of its comfort zone, and now, Maranello is adding the first Ferrari SUV to its lineup. 

The Italian automaker has deep racing roots

2023 Ferrari Purosangue
2023 Ferrari Purosangue | Ferrari

Like other well-known Italian automakers, such as Alfa Romeo, Ferrari has a history in racing. In fact, the brand was forged from the Alfa Romeo racing division. Founder Enzo Anselmo Giuseppe Maria Ferrari began the company with a racing team and moved into designing cars under the Ferrari name.

The first was the legendary 125 S. Ferrari continues to dominate the racing world through a successful Formula 1 team. However, that’s far from the company’s sole focus.

The Italian brand is also known for producing exotic cars for high-end clients. Its specialty has been shockingly beautiful supercars, but that’s about to change in stunning fashion. 

The 2023 Ferrari Purosangue is a 1st for Maranello

We don’t know much about the new 2023 Ferrari Purosangue, but Car and Driver predicts it’ll be worth the wait. Why? The Purosangue is Ferrari’s first SUV.

Tragically, not much information is available about the model yet. For example, we have no idea what the interior will look like and what type of powertrain it will pack (though Ferrari teased a V12 engine), much less the torque and horsepower it will harness.

What we do know for sure is this thoroughbred will be pricey. Even with blacklisted celebrities like Justin Bieber out of the running, the average car shopper could never afford a Ferrari SUV. The folks at Car and Driver highly suspect the Purosangue’s starting price will hover around $350,000.

The real question now is, why is Ferrari suddenly interested in SUVs? The answer is simple. 

Why is Ferrari suddenly interested in SUVs?

Ferrari has long stood behind the declaration there would be no SUVs in its lineup. The brand began in racing, and its goal was to continue on that path. However, consumers had other ideas.

Supercars are awesome, but many aren’t great on gas, and none are family-friendly or practical. Hence, the rise of SUVs and trucks.

They’re useful for off-roading, boast roomy cabins, make excellent work vehicles, and provide spacious cargo areas. Plus, it’s nice to ride up high. Any coupe driver surrounded by giant trucks and SUVs knows the feeling.

Because of this growing trend, automakers like Ford, whose bread-and-butter are SUVs and trucks, have gutted their sedan lineups. It’s highly unlikely Ferrari will make that jump. But the Purosangue is the Italian legend’s acknowledgment that it can’t ignore SUVs.


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