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The Volkswagen Atlas is the German brand’s biggest SUV in its American lineup. This midsize three-row SUV has the distinction as one of the roomiest vehicles in its class. It has a third row that’s spacious and easy to access, making it an excellent minivan alternative for families.

The Atlas gets a midcycle refresh for 2024. It includes an aesthetic update, more standard features, and a rugged new Peak Edition. Now, if you’re wondering how much you can expect to pay for a 2024 Volkswagen Atlas, you’re in the right place. We’ll review the pricing of the most popular Volkswagen and how much you can expect to pay for a fully-loaded model.

How much does the entry-level 2024 Volkswagen Atlas cost?

Because it has more standard features than it used to, the Volkswagen Atlas gets more expensive for the 2024 model year. It starts at $37,725 for the base SE trim. However, it’s pretty well-equipped for a base model. Standard features include a turbocharged engine, 18-inch machined wheels, the IQ.DRIVE safety tech suite, three-zone automatic climate control, a Digital Cockpit Pro gauge cluster, a 12-inch center display, heated front seats, and 45-watt fast-charging USBs, including in the third row.

The SE with Technology trim starts at $41,665 and adds some excellent features while keeping the price reasonable. It has 20-inch wheels, an integrated lightbar in the front grille, illuminated “VW” logos, remote start, a power liftgate, parking sensors, a 5,000-pound trailer hitch, a 115-volt household-style power outlet, and rear sunshades.

The SEL trim is where AWD becomes standard. You also get a panoramic sunroof, a head-up display, leather seats, ventilated front seats, heated second-row seats, 30-color adjustable interior ambient lighting, navigation, and more driver assistance tech features like road sign assist and automatic high beams.

The Peak Edition appearance package is available with the SE with Technology and SEL trims. Each Peak Edition has AWD, 18-inch black alloy wheels, a panoramic sunroof, 30-color ambient lighting, and a unique appearance inside and out. It starts at $46,555 for the SE with Technology trim and $50,435 for the SEL trim.

How much does a fully-loaded 2024 VW Atlas cost?

The top SEL Premium R-Line trim of the 2024 Volkswagen Atlas begins at $52,455. It has 21-inch wheels, R-Line exterior styling, power-folding mirrors, a leather-wrapped sport steering wheel, stainless steel pedals, perforated Vienna leather seating, a 360-degree camera, Harman Kardon premium audio, and Park Assist.

The VW Atlas SEL Premium R-Line has two premium paint options. Aurora Red Metallic and Opal White both cost an extra $395. The only other factory option is second-row captain’s chairs for $695. From there, you can add many dealer-installed accessories. These include Traverse MX wheels ($1,260), a Thule OutLand side awning ($850), a Thule roof basket attachment ($500), aluminum side steps ($900), and more.

When you add the cost of premium paint, second-row captain’s chairs, and the destination charge, a fully-loaded Volkswagen Atlas from the factory comes to $54,895. When you add dealer options, the price can go well into the $60k territory.