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The Toyota Prius is a standout hybrid compact car. Over the years, the model has helped popularize hybrid vehicles in the U.S., paving the way for a greener driving future. That’s a big positive. 

Now, the 2024 Prius is the best version yet, with dramatic styling and increased horsepower. So, how much can car shoppers expect to pay for a 2024 Toyota Prius, from its entry-level build to its top trim? Here’s how much a fully loaded 2024 Toyota Prius costs.

  • 2024 Toyota Prius LE: $27,650 (plus destination)
  • 2024 Toyota Prius Limited AWD: $36,065 (plus destination)

The 2024 Toyota Prius LE entry-level trim

The base-trim 2024 Toyota Prius LE starts at $27,650 (plus destination). For that, buyers get a full-featured hybrid with the latest tech. Here are the details. 

Exterior-wise, the new Prius looks more like a concept car than a street vehicle. The long, sloping nose, modern fascia, and LED lighting define futuristic styling. A four-door body style offers spacious seating, and a hatchback brings ample cargo space. 

Central to the Prius is its hybrid powertrain. Combining a 2.0-liter inline-four, electric motor, and Li-Ion battery, the system produces 194 hp and exhibits stellar efficiency. Its 0-60 mph time takes around 7 seconds, while fuel economy is 57 mpg combined. 

Inside, the LE trim is straightforward and functional. Fabric front seats offer durable comfort. Power windows make it easy to let some air in. Six USB-C charge ports keep devices topped off, while SmartKey adds keyless entry.

An 8.0-inch touchscreen infotainment system has wireless Apple CarPlay and Android Auto. Also included is Bluetooth wireless technology for audio streaming and hands-free calling. 

Toyota Safety Sense 3.0 adds driver’s assistance tech like Lane Departure Alert with Steering Assist, Pre-Collision System with Pedestrian Detection, and Full-Speed Range Dynamic Radar Cruise Control. 

And for the 2024 model year, every Prius features two updates. In addition to a 1-month trial of Wi-Fi Connect (4G connectivity for up to five devices), a new Integrated Streaming feature lets occupants link their Apple Music and Amazon Music subscriptions. Additionally, there’s a new door lock/unlock tone with a unique, appealing sound. 

What’s included in the 2024 Toyota Prius Limited AWD?

The top-of-the-line 2024 Toyota Prius Limited AWD ($36,065 plus destination) brings elevated tech, luxury, and traction.

Outside, the top-trim Prius adds a fixed glass roof and 19-inch alloy wheels for beautiful views and street style. 

Electronic On-Demand All-Wheel Drive adds an electric motor over the rear axle, raising horsepower to 196. Fuel economy is down, but still an excellent 49 mpg combined. 

The interior adds SofTex trimmed front seats, including an eight-way power-adjustable driver’s seat. Dual cupholders/dual bottle holders front and rear let everyone bring a drink. Digital Key capability allows drivers to unlock the door with their smartphone. Additionally, a Qi-compatible wireless charger offers on-the-go convenience. 

The Limited trim brings a larger 12.3-inch touchscreen infotainment system with wireless Apple CarPlay, Android Auto, and Bluetooth technology. There’s also a free 1-year subscription to DriveConnect, with cloud navigation, Google Points of Interest, and Intelligent Assistant. 

Toyota Safety Sense 3.0 is also standard, along with front and rear parking assist with automatic braking. 

Accessories and add-ons for the Prius hybrid hatchback

The 2024 Toyota Prius is an ideal ride for the 21st century. Picking accessories and add-ons makes it even better. Here are some of our favorites. 

Toyota offers several appealing shades for the Prius, like Wind Chill Pearl and Guardian Grey. However, we’d go with the sophisticated Midnight Black (no charge). 

We’d want to keep our Prius’ in great shape inside and out. So, we’d add mudguards ($150) and the all-weather floor liner package ($299). 

And to stow extra gear on outdoor adventures, the Yakima OffGrid Cargo Basket ($599) seems a worthwhile option (requires crossbars). 

The 2024 Toyota Prius keeps setting the standard for compact hybrid cars. With style and performance to match its efficiency, the latest model is a top pick for any driver. While the base-trim LE has everything you need, the Limited AWD enhances tech and versatility. Either way, the Prius is a superb vehicle.