Skip to main content

Since the debut of the Prius, Toyota’s been at the forefront of hybrid technology. The company’s 4Runner, Land Cruiser, and RAV4 models have a reputation as reliable SUVs. Now, the 2023 Toyota RAV4 Prime combines the two for an efficient, versatile ride.

As a plug-in hybrid electric vehicle (PHEV), the RAV4 Prime can drive solely as an EV or as a gas-electric hybrid. That’s not only efficient but clean, limiting carbon emissions and the effects of global warming. For SUV drivers, that’s an appealing combo.

So, what trim levels does a 2023 Toyota RAV4 Prime come in, and how much do they cost? Let’s look at the specs and pricing for the base and top trim levels of the current RAV4 Prime, as well as its available add-ons.

The 2023 Toyota RAV4 Prime SE entry-level trim

The base trim Toyota RAV4 Prime SE costs $42,340. While it doesn’t have all the bells and whistles of other trims, it has a world-class PHEV powertrain. By combining a 2.5-liter four-cylinder, dual electric motors, and lithium battery, Toyota creates a robust and efficient powertrain paired with standard all-wheel drive. The specs tell the story:

• 302 hp and 288 lb-ft of torque

• 42 miles all-electric range

• EPA-rated 94 MPGe

• 0-60 in 5.8 seconds

Beyond that, the SE trim brings standard features like:

• Dual-zone climate control

• Toyota Safety Sense driver’s assistance technology

• Digital instruments with a 7-inch multi-information display

• Eight-way power-adjustable driver’s seat

• 8-inch infotainment display with wireless Apple CarPlay and Android Auto

Overall, the RAV4 Prime SE has everything you need without luxurious add-ons or high-tech accessories. With its PHEV performance as the centerpiece, the SE trim is a strong-performing bargain in the plug-in hybrid SUV class.

What’s included in the 2023 Toyota RAV4 Prime XSE?

The $46,210 Toyota RAV4 Prime XSE brings top-of-the-line technology and comfort. Not only can drivers enjoy its PHEV setup, but also an upgraded interior with premium amenities.

The XSE trim costs $3,870 more than the SE model. Here’s what you get with it:

• Digital instruments with a 12.3-inch multi-information display

• Wireless smartphone charging

• JBL premium audio with 11 speakers

• Soft-touch dash, doors, and armrests

• Red-accented interior

And there’s plenty more. The Toyota RAV4 Prime full specs page has the rest. In its top trim, the RAV4 Prime has premium equipment while maintaining a somewhat affordable price. For those searching for leading-edge PHEV tech with a luxurious interior, the XSE is an appealing option.

Add-ons, accessories, and packages of the RAV4 PRIME plug-in hybrid

The 2023 Toyota RAV4 Prime XSE has first-rate features, sports car acceleration, and PHEV technology. While that might seem like enough, some buyers want it all. Thankfully, Toyota offers a wide selection of packages and accessories to make that happen.

Using the Build Your Own Toyota configurator, here’s what a fully loaded RAV4 Prime XSE comes with:

• $425 – Wind Chill Pearl paint with midnight black metallic roof

• $2,960 – Premium Package with Options

• $815 – Rear outboard heated seating with options

• $309 – All-Weather Liner Package

• $594 – Protection Package

Those are just some of the available add-ons. Selecting every option and accessory gives the RAV4 Prime XSE a price of $57,295. However, with the Toyota configurator, you can mix and match what works for you. That way, you can find the ideal mix of cost and features and get what you want.

The 2023 Toyota RAV4 Prime is a leader in its class of PHEVs. For drivers who want excellent fuel economy in a vehicle that can do anything, the RAV4 Prime’s a great pick, no matter the trim level. Choosing accessories just adds to the fun.

Related How Reliable Is the Toyota RAV4 Prime?

How Reliable Is the Toyota RAV4 Prime?