Mitsubishi’s Entire Lineup Was Outsold by a Minivan Last Quarter
Mitsubishi used to be a big name in the auto industry because of its well-known sports cars, but in recent years, Mitsubishi sales have lost some of its luster. The lineup right now is made up of unremarkable SUVs and lackluster economy cars, but the coupe-like Eclipse Cross SUV shows signs of life. The Mitsubishi Mirage is a straightforward way to get around but doesn’t have many extras. The Outlander and Outlander Sport SUVs do a lot of the same things but on a bigger scale. Mitsubishi’s last few selling points are low prices, a 10-year guarantee, and a reputation for being reliable.
However, Mitsubishi has continued to stay relevant despite its low sales numbers. In this article, we’ll look at its sales last quarter as well as speculate about what the future of Mitsubishi could look like.
Mitsubishi sales numbers for Q2 2023 are in
Mitsubishi Motors has always been more of a quiet player in the world of big car companies. The Japanese car company has made a name for itself in the market by making safe cars with a little bit of innovation. But in Q2 2023, some shocking numbers came out that made people wonder about the company’s situation and future. For Q2 of 2023, Mitsubishi said that it sold a total of 24,602 units across all of its products. Although it sounds like a lot, it still pales in comparison to the sales numbers from other automakers for individual models.
For example, 52,949 Chevy Equinox cars were sold in the same time frame. Next came the Chrysler Pacifica, which sold 44,935 units, and the Ford Bronco, which sold 25,152 units. The difference between Mitsubishi and some of its competitors is clear from these numbers. But is this business as usual for Mitsubishi, or does it show that the company needs to make some big changes?
What is causing the low numbers for Mitsubishi?
Mitsubishi Motors is not as big as companies like Toyota, General Motors, or Volkswagen. Instead, it has always had a place in the middle of the market. This has helped Mitsubishi find its customers and build a name for making reliable, affordable cars, but it also means that it might not be able to keep up with the sales of bigger companies.
However, things aren’t so bleak for the brand. MotorBiscuit gave the 2023 Mitsubishi Outlander a rating of 8.1 out of 10. Some improvements include a refresh of the exterior style and standard features. But it’s going to take more than a refresh to boost its numbers in the future.
What can Mitsubishi do to improve its numbers?
One of Mitsubishi’s biggest problems may be that it doesn’t have enough models. A company’s sales potential can be hurt if it only has a few models, especially if those models don’t fit with current market trends and customer tastes. Mitsubishi may need to add more products and make them more modern if it wants to compete with car companies that have a bigger and more up-to-date lineup.
Marketing and brand perception also play a significant role in a company’s sales performance. A stronger brand presence could help drive sales and boost the company’s competitiveness in the market. Economic conditions have a significant impact on auto sales across the industry. A challenging economic environment can affect all automakers, regardless of their size, making it essential for Mitsubishi to adapt its strategies to changing economic landscapes.
While Mitsubishi’s sales numbers in Q2 may not be entirely unexpected given its historical position, they do signal the need for change and adaptation. While it may not become one of the industry’s giants overnight, Mitsubishi has the potential to adapt and grow in a rapidly changing automotive landscape. By diversifying its product lineup, investing in marketing, and staying attuned to consumer trends, Mitsubishi can position itself for a more competitive future.