Look for New GM EVs to Pop-up in Your Favorite Netflix Shows
General Motors and Netflix have announced a brand-new partnership in which GM’s electric vehicles will appear in shows and films on the streaming service. This agreement is part of a shared commitment to a more sustainable future and comes at a time when electric vehicles (EVs) are becoming increasingly popular. Let’s dive into this partnership and see what it means for both companies.
First things first: What does the deal entail?
Like most viewers, you’re probably wondering what the deal entails. The deal includes vehicles such as the Chevrolet Bolt EV, the electric GMC Hummer pickup, and the Cadillac Lyriq luxury SUV. The all-electric cars will appear in TV series and films “where relevant.” Some of the shows that will feature these EVs include Love is Blind, Queer Eye, and Unstable.
As part of the agreement, the models were first featured in a commercial starring Will Ferrell that aired during the Super Bowl on Feb. 12, 2023. According to AutoBlog, “Netflix and GM called the agreement “part of a commitment to a more sustainable future.”
Is this type of advertising common?
This type of product placement isn’t unusual—in fact, it’s become increasingly common over the past few years as advertisers try to reach viewers through new mediums beyond traditional television commercials. It’s also been used by automakers before. For instance, Ford has featured its cars in dozens of movies, including 1989’s Back to the Future Part II (which also featured the iconic DMC DeLorean). Toyota has had a few of its cars appear in numerous films as well, including The Fast and The Furious franchise.
How is this beneficial for both companies?
This kind of deal can be beneficial for both companies involved. For Netflix, it provides additional revenue from advertisers and helps the streaming service reach potential subscribers who may be interested in its content but not yet familiar with it. For GM, this kind of placement provides exposure for its products and gives the company an opportunity to show off its latest offerings to potential customers. Additionally, it allows the company to show off its commitment to sustainability by highlighting its EVs on one of the world’s most popular streaming services.
What does this partnership mean for GM and Netflix?
The GM partnership with Netflix is another example of how product placements have become increasingly common over the past few years as advertisers look for new ways to reach consumers beyond traditional television commercials. This type of deal can benefit both parties involved – providing additional revenue for Netflix while allowing GM to showcase its latest offerings and commitment to sustainability on one of the world’s most popular streaming services. All in all, this partnership looks like a win-win situation.
What other models are you excited to see while streaming your favorite Netflix shows? Do you think this is a good way to advertise upcoming EVs?