Land Rover Makes Some of the Fastest and Slowest-Selling New Cars
Are car sales beginning to normalize? The coronavirus (COVID-19) pandemic created long-term flux in the automotive market, with a greater demand for used vehicles due to new vehicle shortages. Today, the average used car sells faster than a year ago, while new car sales have slowed. Strangely, Land Rover has a vehicle near the top of the fastest-selling and slowest-selling new car lists.
Why are new cars selling slower now than last year?
The automotive market continues to change with the influx of new electric vehicles (EVs), hybrids, and SUVs of all shapes and sizes. In addition to the changing vehicle selection, new car prices are higher than ever. Some blame this on the economy, but it could have more to do with the loss of sales over the past few years and a desire to recoup lost revenue.
Although new cars are selling slower now than last year, iSeeCars reports that used car sales have increased, with vehicles selling 6.1% faster than the previous year. Meanwhile, new car sales have slowed to 25.7% slower than last year. This change impacts electric cars more than any other vehicle type, with the average sales period moving from 25.2 days to more than 50 days over the past year.
Which Land Rover SUV is selling the most units?
It might surprise many, but the Land Rover Range Rover is the second-fastest-selling vehicle in the market today. This large and impressive SUV averages $149,241 but only spends 10.4 days on dealer lots before selling.
The 2023 Land Rover Range Rover is completely redesigned for its latest model year, adding an available third-row seat to the long-wheelbase (LWB ) version. In fact, this is the first time the Range Rover has had enough seating for a family of seven.
The Range Rover offers several options and trim, including a new plug-in hybrid version and the ultra-luxurious SV model. Some of what shoppers find in the Range Rover include:
- Choice of powertrains (PHEV, turbocharged six-cylinder, twin-turbocharged V8)
- All-wheel steering
- Hill-descent control
- Hill-launch assist
- Adaptive air suspension
- 21-inch alloy wheels
- LED exterior lights
- Heated leather seats
- Tri-zone automatic climate controls
Which Land Rover SUV is selling the least units?
Adding to the oddity that more expensive vehicles sell faster, the more affordable 2023 Land Rover Discovery Sport is the second-slowest-selling vehicle. This SUV takes an average of 119.4 days to sell and costs $53,422. It seems strange that consumers want to spend three times as much and gobble up the Range Rover, not the Discovery Sport.
The Sport part of this name is a bit of a misnomer because the Discovery Sport isn’t a sporty SUV at all. This moniker is only used to separate it from the larger Discovery name. This makes the Discovery Sport more affordable, but that doesn’t make it a more feature-packed SUV.
Still, this Land Rover comes with:
- 2.0-liter turbocharged 4-cylinder engine
- Third-row seat option
- Two trim levels (S and SE)
- Terrain Response 2 System (Auto, Grass/Gravel/Snow, Mud, Sand, Rock Crawl)
- 18-inch alloy wheels
- LED exterior lights
- Dual-zone automatic climate controls
Is it odd or simply a coincidence that Land Rover is responsible for vehicles listed in the second spot on the fastest and slowest-selling model lists? Most likely, it’s just a strange coincidence that might never be repeated.