Skip to main content

Justin’s custom Rolls Royce prototype will convert anyone into a “belieber”. Justin Bieber is a 1/1 for better or worse, and he told Ryan and the team at West Coast Customs that he needed a Rolls Royce to reflect that. The Rolls Royce custom that the West Coast Customs crew built for Justin is easily one of the most incredible jobs they’ve ever done.

Justin Bieber’s Rolls Royce protoype

Money may not buy happiness, but it sure can get you some awesome custom cars. Justin Bieber is one of the biggest pop stars in the world, and with a net worth of close to $285 million, the Biebs can buy just about anything he wants.

Justin saw a video of a Rolls Royce prototype and texted it to Ryan Friedlinghaus of West Coast Customs. Ryan contacted Rolls Royce and attempted to get the prototype for Justin but learned it was a design exercise and completely unavailable. So what do you do when you can’t buy the car of your dreams? You build it (or pay West Coast Customs a large sum of money to build it).

If you can’t buy it then build it

The Rolls Royce Wraith Black Badge | Martyn Lucy via Getty Images

The folks at West Coast Customs aren’t quitters. They always rise to the occasion. According to Motor1, since Ryan couldn’t procure the 103EX Vision 100 Rolls Royce prototype for Justin, he decided to build a working model using a 2018 Rolls Royce Wraith as a base. The process took years, but the team got the job done.

The crew widened the car by a foot and shortened it by eight inches. It was given a complete redesign to resemble the prototype as closely as possible. Its wheel covers made it look like it was meant for air travel instead of L.A roads.

When the car was finally reassembled after modifications, it was painted with matte gray and gloss silver. The interior included two-tone leather, custom door panels, and just about everything that a Rolls Royce from the future would feature.

The Rolls Royce “Uriel”

Justin Bieber’s custom Rolls Royce “Uriel” | West Coast Customs YouTube channel

After three years of work, the Rolls Royce “Uriel”, named after the Christian archangel, was complete. This custom Rolls Royce looks like it hovers slightly above the ground. Biebs was pleased, to say the least.

West Coast Customs makes dreams come true for the right price. It’s hard to imagine a car so lavish that even Rolls Royce wouldn’t build it, but that’s the custom Rolls Royce “Uriel” in a nutshell. The hardest part of the build was the unique body.

The body was built after scanning the original 2018 Rolls Royce Wraith and inputting that data into a 3D modeler. The 3D modeler then cut the pieces that became the mold of the custom Wraith. Making the custom mold the right size to fit the body and create the desired silhouette took months, but the heart wants what the heart wants.

One of the West Coast Customs team members commented that Bieber’s custom Wraith was the longest automotive project he had ever been a part of. Justin’s mock-prototype Rolls Royce is legendary because how many shops would take on such a lengthy job? It is truly a 1/1 creation.


Is This Luxury SUV Really a Budget Rolls-Royce Cullinan?