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The Brand Keys Most Patriotic Brands survey recently revealed Jeep has earned the distinction of being the archetypal American automobile brand that embodies patriotism. Jeep has established itself as a valued symbol of American pride and patriotism thanks to its long heritage, constant dedication to American ideals, and its support of military veterans.

Let’s take a look at some of the unique features that have led to Jeep’s well-deserved reputation as the pinnacle of patriotism.

Jeep’s legacy of resilience

Jeep’s incredible story begins during World War II, when its tough and flexible vehicles played an important role in aiding American forces. With World War II on the horizon in June of 1940, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” tailored to Army specifications.

Only three companies responded—Bantam, Willys, and Ford. However, within a year, they collectively produced the template for the vehicle known worldwide as the Jeep.

Willys-Overland delivered the prototype “Quad” (named for its 4×4 system), to the U.S. Army on Armistice Day (Veteran’s Day), November of 1940. The design was completed in a remarkable 75 days.

These trusty Jeeps proved to be crucial tools, allowing soldiers to traverse hazardous terrain with unrivaled dependability. Jeeps have long been associated with freedom, valor, and the indomitable spirit of American warriors, making the Jeep a lasting emblem of strength and resolve.

Jeep’s commitment to being ‘American made’

Jeep has continuously proven its commitment to American manufacturing by investing heavily in domestic manufacturing plants across the U.S. This dedication not only benefits local economies, but it also demonstrates Jeep’s commitment to preserving American businesses and the trained labor that supports them. 

Many of the vehicles that Jeep offers are manufactured in America. For example, the Jeep Gladiator is produced in Toledo, Ohio. The Toledo Assembly Complex produces the Gladiator and sometimes the Wrangler and Wrangler Unlimited SUVs. For 2022, Jeep built the Grand Cherokee in the Detroit, Michigan area. 

Honoring veterans and active service members


How Did the Jeep Wrangler Get Its Name?

Jeep regularly participates in programs to commemorate veterans and active military people, building meaningful bonds with those who have selflessly served their nation.  According to Stellantis, Jeep, in collaboration with prestigious organizations such as the USO (United Service Organizations) and the Purple Heart Foundation, gives critical support and assistance to our military personnel.

Furthermore, Jeep sponsors events, programs, and projects that honor the sacrifices made by service members, cementing its reputation as a patriotic company that actually cares.

As another means of support, the brand also offers a Military Incentive Program. This program offers military bonus cash to be used toward select 2023 vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on a range of 2023 Jeep brand vehicles.

Additionally, Jeep is donating a portion of the proceeds to military charities with every Freedom Edition sold. And if that isn’t patriotic enough, American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler, and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build, and drive the vehicles.

Jeep’s well-deserved title as the most patriotic automotive brand reflects the company’s steadfast devotion to American ideals. Jeep has established itself as a valued icon of American patriotism, from its legendary origins as a military vehicle to its current commitment to local manufacture and community participation.

Jeep’s unique design continues to inspire owners with a feeling of adventure, freedom, and solidarity, building an unbreakable relationship between the brand and its dedicated consumers. Jeep’s reputation as a symbol of American pride and tenacity will live on as the company changes and embraces the future.