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Everything is getting a rugged off-roading-oriented model these days, even electric SUVs. We’re here for it, and we’re excited to take a look at the latest rugged Genesis GV70 concept. The Genesis GV70 Snow Concept looks sleek and capable.

What is the Genesis GV70 Snow Concept?

The Genesis GV70 Snow concept is the latest teaser from the Korean automaker about improving its off-roading chops across the lineup.

It made an appearance at St. Mortiz to race around the white turf. This event brings affluent families together for sporting events with horses, skiing, and racing.

The GV70 provides elegance and winter beauty that matches the surrounding area as snow blankets the forest and surrounding areas. It also packs a luxury performance with an unmatched athletic nature, advanced tech, and a lavish interior.

This concept was built with Delta 4×4, a European off-road parts detailer. Therefore, we don’t see it coming to the United States.

When the rugged GV70 model i released in America, it will incorporate upgrades for every season, not just the snow.

The Genesis GV70 Snow Concept in the snow
Genesis GV70 Snow Concept | Genesis

But the GV70 Snow concept gives us clues about what to expect. It rides on a lift kit with wider fender flares to make space for the beefy GF Goodrich K02 265/60R18 tires. It also has Klassic B Rugged Wheels, two 40-inch LED light bars, and Baja Design Fog lights.

Other equipment, such as Avanon skis, were tailor-made to match the vehicle’s style. Also, we’re confident that the heated seats and a heated steering wheel keep families toasty after a long day of winter activities.

We’ve also seen the Genesis GV70 Overlanding concept, with a similar design. It had similar tires, wider fender flares, a lift, and a roof rack covered in off-roading accessories.

Genesis has something planned to tackle the wild, and we hope the rugged SUV enters the Rebelle Rally to compete against the Ford Mustang Mach-E Rally model.

The twin-turbocharged 3.5-liter V6 engine with 375 hp and 391 lb-ft of torque provides plenty of power for racing across desert sands and other challenging terrain.

The GV80 has AWD with a Terrain Mode that automatically sends the necessary torque to each wheel as needed to prevent slipping. Snow, Sand, and Mud off-roading modes are also included.

Stay tuned for updates because Genesis has been exploring off-road models, and something big is waiting in the wings.