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Car enthusiasts can’t deny that the 2023 Lincoln Aviator is a sharp-looking car, and just about any driver would be proud to own one. This midsize luxury SUV offers a lot to buyers, but it comes with a pretty hefty price tag. While car prices, in general, have been on the rise over the past few years, this particular vehicle is priced on the higher side. Therefore, it isn’t something that can be taken likely when considering a new car purchase. Here, let’s take a more in-depth look at how buyers can expect to pay handsomely for a fully loaded 2023 Lincoln Aviator. 

An overview of the 2023 Lincoln Aviator trim levels

The current year’s model is available in five trim levels, including Standard, the entry-level trim, with a starting price of $53,340. According to Autotrader, the 2023 Lincoln Aviator is a roomy midsize SUV with ample seating for up to seven passengers. 

The Reserve starts at $59,005, and next is the  Grand Touring, which has a starting price of $70,190. Meanwhile, $80,725 is the cool starting price of the Black Label, and finally, buyers considering the Black Label Grand Touring will find a starting price of $90,280. Car and Driver reports that the current year’s Aviator is fuel efficient and has plenty of new tech features.

How much does a fully loaded 2023 Lincoln Aviator cost?

It is not shocking that a fully loaded 2023 Lincoln Aviator is costly. According to Lincoln, the most expensive trim level comes with a starting price of $90,280. Already a hefty price, that doesn’t even include the $1,195 destination charge. The priciest paint color is $2000 for Chroma Caviar Dark Gray.

A 3.0L Twin Turbocharged V6 Engine with Auto Start/Stop Technology and All-Wheel Drive is standard. However, other features, such as the Dynamic Handling Package and the Jet Appearance Package, are priced at $2400 and $2670, respectively. The Black Label Special Edition Luxe Package adds $7250 to the price, and the Class IV Tow Package is $500. Exterior options are also pretty costly, with running boards costing $1105, hidden locking lug nut kits costing $95, and an engine block heater adding $85 to the bottom line. 

Interior options include a cargo area protector for $130, a battery jump starter for $139, a Roadside Assistance Package for $70, and a first-aid kit for $50. All-weather floor liners will cost $160, and a cargo organizer is anywhere from $90-$100. Racks and carriers cost $199-$769, and trailer hitches are $30-$35. It doesn’t stop there, as buyers wishing to add Sportz SUV Tents will pay $429, a portable refrigerator is $759, a UVS100 custom sunscreen is $79, and a dashcam is $189. Splash guards are $249, and an interior Ash Cup will cost $33-$65. For all-weather floor mats, expect to pay $155, a side window deflector is $99, and a console vault is $400. Seat covers are priced at $199. With all the available options, buyers can expect to pay handsomely for the fully loaded 2023 Lincoln Aviator at over $98,000.

Which Aviator trim level offers the best value?

For those looking for luxury and value, the Reserve Trim will likely give buyers the most bang for their buck. This trim level offers plenty of safety features and optional packages, such as the Illumination or Luxury Package. With features such as a hands-free power liftgate, a power steering wheel, 22-inch aluminum wheels, and Revel audio, the Reserve packs in the right amount of luxury at a more affordable cost. 

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