After Jaguar, Dua Lipa Gets Cozy with Porsche
Porsche recently announced its budding partnership with Dua Lipa, followed by a flurry of TikTok influencers replaying the highlight reel of the performer’s visit to the Porsche Experience Center in LA. The automaker better send it, though, since Jaguar’s high-tech, cosmic collab with the pop star in 2018 will be hard to beat.
Dua Lipa x Porsche collab in the works for 2024
With hardly any actual collab details given, the emphasis on her Le Mans event appearance and Dua’s newfound passion for racing might be a clue. This angle would definitely create space between the groovy, futuristic campaign she mused with Jaguar a few years back. What creative PR will come from this tie-up? We contacted Porche for any hints, and they responded with the whole “more to come” thing. Bummer; we’ll have to wait and see.
The 2018 I-PACE campaign is going to be tough to transcend
Jaguar met Dua Lipa in her favorite space – the Pop Cosmos – while launching its first all-electric SUV. The I-PACE has built-in remix software, which Dua Lipa harnessed to help create the single “Want To.” The campaign included a hit music video featuring several I-PACE appearances and other visual social releases. The music video has a combined YouTube viewership of over 60 million.
Read more Celeb x Car goings on via MotorBiscuit here.