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Everyone loves a good treasure hunt. If you’re in or around or will be going to Colorado soon, you should pay attention. Especially, if you would love to own a restored 1977 Firebird Trans Am with that screaming chicken on the hood. That’s because somewhere in Colorado are hidden the keys to a black one, and if you find them the Pontiac is yours. For free.

What is this free 1977 Pontiac Trans Am contest about?

Smokey and the Bandit stars Burt Reynolds and Sally Field
BURT REYNOLDS, SALLY FIELD, Smokey and the Bandit | PublicityArchive/United Archives via Getty Images

This is a promotional scavenger hunt from your friends at Coors Brewing. Colorado is known for the invention of the cheeseburger, but it’s also known for its famous brewer. But you’ll have to hurry and start looking.

If you’re 21 or older and have a valid driving license you can register to join in the hunt. Once registered, you’ll get an email. There will be a question about Coors’ history that you’ll have to answer. Getting that right reveals a QR code that provides you with the first clue.

Follow the clues and you’ll discover the 1977 Firebird’s keys

Smokey and the Bandit Pontiac Firebird
A 1977 Pontiac Trans Am used in the movie “Smokey and the Bandit” on display during the press preview | Gabe Ginsberg/FilmMagic via Getty

Your quest involves five clues. Once you get them all they will lead you to the set of keys and you win the Trans Am. Coors will not only deliver the Firebird to your door but will also bestow upon you a one-year supply of Coors Banquet. Just don’t enjoy both the Trans Am and beer at the same time, please. 

Even if you don’t win the Trans Am there’s another prize

Smokey and the Bandit Trans Am Firebird
Burt Reynolds’ 1977 Pontiac Trans Am from the movie “Smokey and the Bandit” | Ethan Miller/Getty Images

So let’s say you missed the deadline or can’t make it out to the Centennial State. You’re still in luck. Especially, if you like Coors beer. That’s because they are giving away a year’s worth of free Coors beer. Just go to their Instagram page and answer the trivia questions posted there. 

But what about if you’re a beer snob? Look, it’s a free year’s worth of beer. Even wine connoisseurs wouldn’t mind sipping a few Coors beers before, during, or after dinner. Right? Just don’t drink it anytime you’re driving or planning to drive. Good Luck! 

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Thom Taylor

Thom Taylor is a celebrated automotive journalist. He was awarded the Top 100 Most Influential People in Hot Rodding from Hot Rod Magazine, and was inducted into the Grand National Roadster Show Hall of Fame and the National Rod and Custom Hall of Fame. He’s a member of SEMA and the NHRA.

Thom has authored a number of books, including Hot Rod & Custom Chronicle and several guides for drawing vehicles like a pro, which pull from his distinguished ventures as an automotive illustrator.

Thom joined the MotorBiscuit team in 2019, and focuses his coverage on new vehicle releases, design, and the latest features and tech in the industry. His tenure of 25 years writing about the industry gives him a unique context for the auto news he covers, whether it’s part of the Rusty Monday series or the latest news from Chevy. Thom has built two complete cars from the ground up and driven vintage roadsters at the Indy 500.