Chrysler Isn’t Repeating the Same Mistakes as Last Year
Chrysler may not be the powerhouse it once was, but it’s still a well-known automaker that can pull in some impressive sales. Recent Chrysler sales data reveals that the American automaker is pulling better numbers for 2023 than it did just a year ago. It looks like things may turn around for Chrysler, but will it be enough to save it?
2023 has been good for Chrysler’s sales
While 2022 wasn’t terrible for Chrysler, there is always room for growth in the auto world, especially with sales. In Q1 2022, GoodCarBadCar reports Chrysler sold 29,113 units and in Q2 2022, it sold 36,935 units. In total, Chrysler’s sales for the combined quarters were 66,048 units.
For the first quarter of 2023, Chrysler brought in 31,899 sales. In Q2 2023, the total was 49,143 units. Altogether, Chrysler sales reached 81,042 units. That’s a difference of 14,994 units.
The Pacifica and 300 are faring well
Chrysler is currently offering two segments that many other automakers have cut from their lineup, which are the sedan and minivan. Because there is less selection, more people are naturally choosing Chrysler vehicles.
The 300 is Chrysler’s sedan, and while its 2023 Q2 sales fell somewhat, it’s not enough to be a cause for worry. In the second quarter of 2022, it sold 4,837 vehicles, according to GoodCarBadCar. In Q2 of 2023, this number dropped to 4,208 units.
The 300 offers a powerful 3.6-liter DOHC V6 with 292 hp and 260 lb-ft of torque. It does face criticism since the interior hasn’t had any major updates since 2015.
The Pacifica is what’s really driving Chrysler’s sales at the moment. It sold 32,098 vehicles in Q2 2022, and in 2023 this number leaped to 44,935 models. To drive home just how well the Pacifica is performing, just take a look at the numbers being pulled by other minivans. The Honda Odyssey sold a mere 19,564 vehicles, the Toyota Sienna 17,453 units, and the Kia Carnival 10,691 units.
The Pacifica has plenty of room for families and drives more like a car. This may explain why it’s outselling its competition.
Chrysler has really changed over the years
Chrysler is no longer one of the top American automakers, but that wasn’t always the case. It started from meager beginnings as part of the Maxwell Motor Company, which was formed in 1913, according to Britannica. In 1922, Walter P. Chrysler joined the team and was able to gain control of the company. It was then that he changed the name to Chrysler Corporation.
From there, Chrysler had many successes, like during WWII when it built more tanks than the German war machine could produce. Things were going so fast that Chrysler was churning out tanks before the workers could finish constructing the walls of the factory they were being built in.
The Plymouth was the first major vehicle that really took off for Chrysler, but there were many others over the years, like the PT Cruiser, Voyager, Windsor, and Town and Country, to name a few.
It was during the oil crisis in the late ’70s and early ’80s that things began to take a downward turn. While Chrysler was able to stay stable, it wasn’t quite the powerhouse it once was.
Now that Chrysler is down to a mere two vehicles, it’s unclear what will happen next. It’s certainly not a good sign of things to come. Even though it doesn’t necessarily mean that Chrysler is doomed, especially given the sales numbers, things aren’t looking good. Chrysler may be gearing up to focus on EVs. If this is the case, then it may stand a chance of getting back in the auto game.