The 2023 Ford Maverick has been turning heads and winning over truck enthusiasts, and it’s not hard to see why. A recent J.D. Power APEAL Study showed how this eye-catching, capable truck ranks high among its pickup competitors and offers an exceptional off-road experience too. 

In the study, owners are asked to rate the vehicle in 10 key areas. What do owners love so much about the Maverick and how does this explain the popularity of the truck?

The APEAL study on the 2023 Ford Maverick

According to a J.D. Power APEAL Study, the 2023 Ford Maverick, with its off-road capabilities, is an ideal choice for those who plan to venture off the pavement. That it ranked third out of nine midsize pickup models in the study is a good sign it’s popular with truck owners.

The study also showed that the Maverick offers excellent ride and handling on a variety of road surfaces, including off-road terrains. It probably has something to do with its exclusive dual-clutch all-wheel drive system, off-road-tuned suspension, and enhanced cooling systems.

Regarding owner satisfaction, Maverick’s exterior styling received the highest ratings. The infotainment system was rated as their least favorite category. There are plenty of safety features including the Ford Co-Pilot360 Assist Package with adaptive cruise control, lane-centering assistance, evasive steering assistance, and rear parking sensors.

The three areas of Ford Maverick owners love

The 2023 Ford Maverick won the hearts of truck fans for several key reasons. First and foremost, its exterior styling is a standout feature that appeals to a wide range of buyers. The Maverick boasts a modern,  eye-catching design that turns heads on the road. It stands out among the competition with Its sleek and attractive appearance.

The Maverick, according to the study,  has an exceptional driving feel. Whether you go for the standard hybrid powertrain or the turbocharged 2.0-liter four-cylinder engine, the Maverick delivers a thrilling driving experience. With its responsive handling, precise steering, and nimble maneuverability, it’s a joy to drive on city streets or exploring off-road trails in the Tremor variant. Such dynamic driving performance resonates with owners and adds to the overall appeal of the Maverick.

And if that isn’t enough, the Maverick strikes a nice balance between performance and fuel efficiency. It’s a great choice for those who value economical driving. The Tremor variant loses some fuel efficiency due to its off-road features. The standard hybrid powertrain delivers impressive fuel economy without compromising on power and capability.

It’s surprisingly affordable

The price tag on the 2023 Ford Maverick is undoubtedly a big contributing factor in its popularity. Compared to other trucks in the class, the Maverick offers a surprising value, keeping it on the list of choices for budget-conscious buyers. With its affordable starting price, the Maverick provides access to the truck market at a more accessible level. A wider range of consumers will consider buying one.

The Maverick’s status as a bargain looks even better when compared to other trucks in Ford’s own lineup. The Maverick Tremor, for example, offers off-road capabilities and additional features while still maintaining a fairly reasonable price. Those looking for a truck with off-road performance without wrecking their budget will definitely be intrigued.

By offering a combination of affordability, a striking exterior, and good fuel efficiency, the Maverick has positioned itself as a popular choice for truck fans looking for value without compromising on quality.