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Remember when Jeep models and trucks were actually affordable? During the good ‘ole days a beater wouldn’t break the bank. But the Jeep Wrangler and all other vehicles keep getting more and more expensive. The 2024 Jeep Wrangler isn’t slowing down yet. 

How much does the 2024 Jeep Wrangler cost? 

The 2024 Jeep Wrangler off-roading
2024 Jeep Wrangler | Jeep

The 2024 Jeep Wrangler MSRP is currently $31,995. The $1,895 destination fee brings the total starting price up to $33,890. 

This is for the two-door model, and this is a $200 increase from the last round of price hikes which took place about six months ago. 

The standard four-door Wrangler now starts at $38,390, which is a $700 increase. Also, to add the second row, it costs $4,500. Are your kids worth the extra doors? 

Also, the Rubicon 391 has the biggest price jump with an extra $4,050. It now starts at $93,400 with the destination fee included. 

The 2023 Wrangler starts at $32,790 with the $1,595 destination fee included. So, on that note, the destination fee increased by $300 and the year-over-year entry-level price is up by $1,100. The 2024 Rubicon 391 has roughly a $11,000 increase since 2023. 

While these SUV prices seem high, the two-door 2024 Ford Bronco starts at $41,025 with the destination fee included. The Bronco Raptor rings in at $91,930. 

2024 Wrangler: What’s new? 

The 2024 Jeep Wrangler got a midcycle refresh with an updated grille design to make room for a factory-installed winch and 10 new wheel designs. Also, the radio antenna is embedded in the windshield for protection. 

A new 12.3-inch infotainment screen is standard across the lineup along with wireless Apple CarPlay/Android Auto. You can access over 3,000 trail guides with newly available software. 

The power-adjustable seat is waterproof for the first time. Also, the interior has been redesigned to include enhanced noise-reduction materials. 

The AC vents were moved to provide better airflow as well. Plus, the new Dana 44 floating axle is stronger than before. The 2024 Wrangler can now tow up to 5,000 lbs and the 4xe powertrain is available with the Sport and Rubicon X trims. 

Last but not least, the Rubicon X trim blends rugged power with ultra-luxury comfort with steel bumpers, a warn winch, leather seats, heated seats/steering wheel, and built-in navigation.