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Which automakers are on the rise? Are these brands taking some of the market share from the heavy hitters in the automotive world? Regarding car sales, two names stand out with impressive growth despite offering vehicle lineups with too few nameplates or seemingly too niche models for each brand. Two of the automotive brands making the right choices this year are Mazda and Genesis.

How strong are the sales numbers for Mazda and Genesis?

When analyzing the YTD sales figures for these two brands, both have positive growth year over year of more than 20% each, according to GoodCarBadCar. To be more specific, the Genesis brand has increased sales this year by 24.30%, from 45,105 to 56,065 units sold through October of this year.

Turning to the Mazda figures, there’s an increase of 23.72% for the Japanese brand. This increase is reflected in the growth from 240,711 to 297,811 units in automaker sales for Mazda. Although Mazda has positive growth compared to the year before, October wasn’t a good month for the brand, as sales dipped by 7.17% compared to October 2022.

Should we be impressed with these sales figures?

The growth percentages for each of these two brands are certainly impressive. Honda is one of the few large brands with better growth figures, showing a 31.01% increase compared to its YTD numbers from 2022. That said, Genesis and Mazda face challenges that Honda and other well-established brands don’t face. Genesis is still a relatively new luxury brand from the Hyundai Motor Group, and Mazda offers a limited lineup of vehicles, as it has for many years.

Genesis lineup

  • G70 Sedan
  • G80 Sedan
  • Electrified G80
  • G90 Sedan
  • GV60 Electric SUV
  • GV60 SUV
  • GV70 SUV
  • Electrified GV70 SUV
  • GV80 SUV

This brand began with only two models, the G80 and G90, and has expanded to this impressive lineup in only seven years.

Mazda lineup

  • CX-30 SUV
  • CX-5 SUV
  • CX-50 SUV
  • CX-90 SUV
  • CX-90 PHEV
  • Mazda 3 Sedan
  • Mazda 3 Hatchback
  • MX-5 Miata
  • MX-5 Miata RF

Mazda is in the process of revamping its lineup. The new CX-90 replaced the CX-9, and the CX-30 replaced the former CX-3. Soon, the CX-5 may also be only a memory, with the CX-50 taking its place.

Can Genesis or Mazda catch up to the giant automakers?

If Genesis or Mazda hopes to reach the sales figures of stalwart brands such as Honda and Toyota, they will need to expand their vehicle lineups beyond what’s offered. Honda has sold 951,134 vehicles through October of this year, and Toyota has already logged sales of 1,548,950 vehicles through October.

It’s unlikely a luxury brand such as Genesis will ever see sales figures to rival Honda, and Mazda might never reach the same levels as the top mainstream brands like Toyota. However, both brands have shown impressive automaker sales growth so far this year. This growth could lead to continued upward movement in the upcoming years.